Whale staff e-commerce big data 2023 Q2 Q2 list of complete sales data of "flat-panel TV" category on JD platform released!
According to the data from the Whale Staff e-commerce data analysis platform, in Q2 this year, the sales volume of flat-panel TVs on the Jingdong platform was 2.65 million+, a month-on-month decrease of about 34%, and a year-on-year decrease of about 16%; sales were 7.2 billion+, a month-on-month decrease of about 19% , but compared with the same period last year, sales increased by about 3%.
It can be seen that the flat-panel TV market in the Q2 quarter was not in a good mood. However, compared with last year, the sales volume of flat-panel TVs in Q2 this year has decreased, while the sales value has increased, which also shows that high-priced products are more popular among consumers in Q2.
*Data comes from Whale Staff - Industry Trend Analysis
In order to understand the sales details of the flat-panel TV market more intuitively, as shown in the figure below, Whale Staff Platform has compiled statistics and produced a list of the industry's hot-selling brands, stores and products.
From the perspective of market competition, the market concentration of the flat-panel TV market is quite high, with CR10 accounting for about 92%, including 10 brands including TCL, Hisense, Xiaomi, Skyworth, Vidda, Sony, Changhong, Huawei, FFALCON, and Coocaa. The four brands of TCL, Hisense, Xiaomi, and Skyworth all have a market share of more than 10%. Among them, TCL's sales performance in Q2 ranked first, with a sales volume of 410,000+, a sales volume of more than 1.4 billion, and a market share of more than 20%.
*The data comes from Staff Whale-Brand Ranking Analysis
Among the best-selling stores, the sales performance of Hisense JD.com’s self-operated flagship store, TCL’s JD.com’s official flagship store, Xiaomi’s JD.com’s self-operated flagship store, and Skyworth TV’s JD.com’s self-operated flagship store are all relatively good. The market share is around 10% or above. In addition, the sales of Hisense JD.com’s self-operated flagship store and TCL JD.com’s self-operated official flagship store both exceeded 1 billion in Q2. Among them, the sales of Hisense Jingdong's self-operated flagship store were 1.3 billion+, and the sales of TCL Jingdong's self-operated official flagship store were nearly 1.1 billion.
*The data comes from Whale Staff - Shop Ranking Analysis
As can be seen from the list of hot-selling products, a variety of high-priced flat-panel TVs in Q2 were welcomed by the market. Among the TOP10 best-selling products, a variety of high-priced flat-panel TVs from TCL and Sony are on the list. For example, the average market price of the "75Q10G Pro 75-inch LCD Smart Flat Panel TV" of the TCL brand is 9999 yuan, and the sales volume of Q2 is about 65 million; the "XR-65X91K 65-inch full-screen professional game TV" of Sony The average market price is 6111 yuan, and the sales volume in Q2 is 59 million+.
*The data comes from Staff Whale - Analysis of Hot Selling Commodities
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