The July projector industry sales data on the JD.com platform monitored by Whale Consultant has been released!
In July, the projector market showed a growth trend. According to data from the Whale Consultant platform, the sales volume of JD platform projectors in July was nearly 200,000, a year-on-year increase of about 16%; sales were nearly 380 million, a year-on-year increase of about 4%.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
Whale Consultant data shows that CR10 accounted for 70% of the projector market in July. Among them, the XGIMI brand has a higher market share, about 21%. The sales of XGIMI projectors that month were nearly 79 million. However, year-on-year, XGIMI's sales have declined. The market shares of the Nut and Dangbei brands are 11% and 10% respectively, and the sales of the two brands are showing a growth trend year-on-year, with increases of approximately 57% and 10% respectively.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
Among the best-selling stores, the number one sales volume is the JD.com self-operated official flagship store of Jimi Projection. The store sales in July were 53 million+. However, following the trend of brand changes, store sales also declined year-on-year, down by approximately 35%. The July sales of Epson’s self-operated flagship store on JD.com and JD.com’s official flagship store of Nut Projection both exceeded 30 million, and sales showed a year-on-year growth trend, with increases of 16% and 73% respectively.
*Data comes from Whale Counselor-store ranking analysis (obtained from public channels, data is for reference only)
In the list of best-selling products, in terms of product sales, Epson, Nut and Jimi each have a product with sales exceeding 10 million. Specifically, Epson’s “CH-TW5700TX Smart Home Theater Projector” has sales of RMB 15 million+, with an average product price of RMB 4,600; JMGO’s “N1 Three-Color Laser Pan-Tilt Projector” has sales of RMB 1,100. million+, with an average price of 3,999 yuan; XGIMI’s “Z7X Thin and Light Home Projector” has sales of 10 million+, with an average product price of 3,099 yuan.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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