Whale staff e-commerce big data 2023 Q2 JD platform "washing machine" category complete sales data list released!
According to data from Whale Staff e-commerce, the sales volume of the washing machine industry on the Jingdong platform in Q2 this year exceeded 3.8 million, a month-on-month decrease of 19%, and a year-on-year increase of about 2%; industry sales reached 6.3 billion, a month-on-month decrease of about 14%, and a year-on-year decrease of about 5% .
It can be seen that the development of the washing machine industry in the Q2 quarter was not satisfactory, and the sales volume of the industry and the sales volume both declined to varying degrees from the previous quarter.
*Data comes from Whale Staff - Industry Trend Analysis
Combined with the industry's hot-selling brands, stores and product lists, let's analyze the sales details of the washing machine industry.
After years of development, my country's washing machine industry has become more mature, and the concentration of the industry is also increasing. Whale staff data shows that in the current washing machine market in my country, Haier and Little Swan occupy the vast majority of the market share, accounting for more than 57%. Among them, the sales of the Haier brand in Q2 were nearly 1.9 billion, accounting for 30% of the market; the sales of the Little Swan brand reached 1.7 billion, accounting for 27% of the market.
*The data comes from Staff Whale-Brand Ranking Analysis
Among the best-selling stores, Haier's self-operated flagship store on JD.com and Little Swan Washing Machine's self-operated flagship store on JD.com ranked among the best in sales. The sales of the two stores in Q2 both exceeded 1 billion yuan. Among them, the sales of Haier JD.com’s self-operated flagship store reached 1.2 billion. The sales performance of Midea’s self-operated official flagship store on JD.com is second only to these two stores. In Q2 this year, the store’s sales volume was 290,000+, with sales exceeding 380 million.
*The data comes from Staff Whale-Brand Ranking Analysis
In the list of best-selling commodities, the three brands of Haier, Little Swan and Midea dominated the top ten best-selling commodities, among which Haier brand and Little Swan brand accounted for 50% and 40% respectively.
The Haier brand's "10 kg large-capacity anti-bacterial and mite-removing automatic drum washing machine" ranked first. The sales volume of this product in Q2 exceeded 43,000, with sales as high as 79 million; followed by the "Little Swan" brand. "Washing and drying integrated steam quick-drying large-capacity drum washing machine", the sales of this product in Q2 also exceeded 68 million.
*The data comes from Staff Whale - Analysis of Hot Selling Commodities
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