The sales of convenience food were once booming during the epidemic, but with the opening of the current consumption scene, the sales of convenience food returned to normal and began to decline. According to relevant data from the Jingdong e-commerce data analysis platform, in July this year, the sales volume of convenience food on the Jingdong platform was 8 million+, a month-on-month decrease of about 23%, and a year-on-year decrease of about 30%; the sales volume was 280 million+, a month-on-month decrease of about 24%, a year-on-year decrease of about 25%.
*The data comes from Staff Whale-Industry Trend Analysis (obtained from public channels, the data is for reference only)
In the grain and oil seasoning market, the sales of convenience food are second only to edible oil and rice, and are the third leading category under this category. In July, convenience food accounted for about 20% of the secondary category, and the top edible oil and rice accounted for about 24%. It can be seen that the overall size of the convenience food market is still relatively large.
*The data comes from Whale Staff-category ranking analysis (obtained from public channels, the data is for reference only)
From a brand perspective, among the top 10 best-selling convenience food brands, there are representative brands in the field of instant noodles such as Master Kong, Uni-President, and Baixiang; Haohuanluo and Maliuji in the field of flavor characteristics; Zihai Guo in the field of self-heating , Haidilao, as well as popular brands such as Kongke, Shuanghui, and Nongshim.
Among them, the top 5 brands, Master Kong, Uni-President, Baixiang, Kongke and Shuanghui, have relatively high market shares, all exceeding 5%. Among them, the sales of Master Kong and Uni-President are over 20 million, and the sales of Baixiang, Kong Ke and Shuanghui are over 10 million.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
In addition to the category of instant noodles, many emerging categories currently occupy a higher and higher share in the convenience and fast food market.
In the TOP10 list of best-selling products, a variety of pasta products of the Kong Ke brand are on the list. The highest sales volume is a 5-pack of pasta with tomato sauce. The sales volume of this product in July was 2.7 million+. In addition, Maliuji's hot and sour noodles and Haohuanluo's snail noodles are all popular in the consumer market. It is worth mentioning that Maliuji's hot and sour noodles topped the list of best-selling products with a monthly sales of 2.8 million+.
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
The emergence and growth of these emerging categories have further encroached on the market of instant noodles, a traditional convenience food. No instant noodle products were on the list of the above-mentioned top 10 best-selling products. In the future, with the emergence of a series of innovative products in the convenience food market, the popularity of instant noodles is likely to be further diverted.
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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