The sales data of the printer industry on the Jingdong platform in July monitored by Staff Whale has been released!
In July, the printer market showed a downward trend. According to the data from Whale Staff Platform, the sales volume of printers on JD platform was 480,000+ in that month, down about 28% month-on-month and 18% year-on-year; the sales volume was 400 million+, down about 28% month-on-month and 21% year-on-year.
*The data comes from Staff Whale-Industry Trend Analysis (acquired from public channels, the data is for reference only)
Following the changes in the broader market, many brands in the printer market also showed a downward trend. As the leading brand in the printer market, HP's market share reached 38%. In July, HP's sales volume was 130,000+, a year-on-year decrease of about 13%; sales were 150 million+, a year-on-year decrease of about 23%. In addition, Epson's sales in July were 72 million+, down 10% year-on-year; Canon's sales were nearly 42 million, down about 25% year-on-year.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
In July, the top 3 best-selling stores in the printer market were HP Printer JD.com’s self-operated official flagship store, Epson’s JD.com’s self-operated flagship store, and Canon Printer’s JD.com’s self-operated flagship store. Among them, the sales of HP printer JD.com's self-operated official flagship store were 97 million+, accounting for about 24% of the market; the sales of Epson JD.com's self-operated flagship store were nearly 54 million, accounting for about 13% of the market; the sales of Canon printer JD.com's self-operated flagship store Sales of nearly 23 million, accounting for about 6% of the market.
*The data comes from Whale Staff-Store Ranking Analysis (acquired from public channels, the data is for reference only)
In the TOP10 list of hot-selling products, most of the products come from the two brands of HP and Epson. HP products account for 50%, and Epson brand products account for 40%. Epson's ink tank color printer ranked first in sales, with a total sales of more than 11 million; HP's "DJ 2720 wireless color inkjet home printer" ranked first in sales, with a total sales of nearly 11,000 in July .
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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