With the promotion of new products and the upgrading of consumer demand, in Q2 this year, the sales of JD.com's kitchen and bathroom large appliance market exceeded 10 billion, showing a growth trend from a year-on-year perspective. In the tens of billions of market, range hoods, electric water heaters, and gas water heaters account for a relatively large share. In this issue, we will focus on the industry sales of these three popular categories in the Jingdong kitchen and bathroom appliance market.
*The data comes from Whale Staff - Category Ranking
[The market demand for range hoods in Q2 will not decrease, and the sales volume will increase steadily]
With the continuous improvement of the urbanization rate and people's emphasis on their own safety and health, the market demand for range hoods has been steadily increasing. In Q2 of this year, the overall sales scale of range hoods showed positive growth, with sales volume of 1.3 million+, an increase of about 25% month-on-month, and an increase of about 19% year-on-year; sales were nearly 2.8 billion, an increase of about 39% month-on-month, and an increase of about 11% year-on-year.
At the same time, after the 6.18 promotional festival in Q2, the average price of the range hood market still showed an upward trend compared with the previous quarter, an increase of about 11%.
*Data sourced from Staff Whale-Industry Trends
At present, the market concentration of the range hood industry in my country is relatively high, and a duopoly situation headed by the boss and Fangtai has been formed. Online CR10 has reached about 84%, and CR2 has also exceeded 44%. Among them, the market share of Fotile and Boss are both around 22%.
In Q2 of this year, the sales volume of BOE Tai range hoods exceeded 160,000, and the sales volume of Boss range hoods was 150,000+, and the sales of both were around 600 million. Comparing the two giant brands, FOTILE is slightly ahead of the boss.
*Data comes from Whale Staff - Brand Ranking
[Electric water heaters generally declined month-on-month, but showed a year-on-year growth trend]
Compared with Q1, the sales performance of electric water heaters is somewhat unsatisfactory. From a month-on-month perspective, sales of electric water heaters in Q2 fell by about 26%, and sales fell by about 16%. However, the decline in the second quarter is also related to the seasonality of the sales of electric water heaters, that is, as the temperature continues to rise, people's demand for using electric water heaters has also decreased.
As far as the electric water heater industry is concerned, affected by the real estate market, the probability of substantial growth in the post-epidemic era is relatively small. However, compared with the same period last year, the sales of electric water heaters in Q2 this year increased by 10%, and sales increased by 17%.
*Data sourced from Staff Whale-Industry Trends
From the perspective of market structure, the industry concentration of electric water heaters is also relatively high, with CR2 exceeding 58%. The Haier brand ranks first, accounting for nearly 35% of the market. Midea followed closely behind, accounting for nearly 24% of the market. In addition, the market share of the Smith brand is nearly 6%, and the market share of the remaining brands is no more than 5%.
*Data comes from Whale Staff - Brand Ranking
[Gas water heaters maintain positive growth, and the trend of high-end industry is obvious]
With the rapid development of the scale of urbanization, the scale of gas consumption by residents has also increased rapidly. Therefore, the market size of gas appliances is also growing. In Q2 of this year, the sales of gas water heaters in my country showed an overall growth trend. The sales volume reached nearly 1 million, an increase of about 9% month-on-month and a year-on-year increase of about 22%; sales increased by about 19% month-on-month and 22% year-on-year.
At the same time, judging from the average market price of gas water heaters, there was basically no change in the price compared with last year, but the average market price in Q1 and Q2 increased by nearly 9%.
*Data sourced from Staff Whale-Industry Trends
Under the background that gas water heaters have fully entered the era of stock, consumers' demand for high-end products has become increasingly prominent. From the perspective of the industry's price range, the transaction volume of products with prices in the high price range of "2,700 yuan and above" accounts for a relatively high proportion. According to the data from Whale Staff Platform, the price range in Q1 accounted for about 33%, while in Q2 this accounted for 36%.
*The data comes from Whale Staff - Price Segment Ranking
The above is the sales data analysis of key categories of Jingdong kitchen and bathroom appliances in Q2 this year.
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