Compared with traditional frame glasses and contact lenses, contact lenses with various patterns and colors give young people who love beauty more choices. Therefore, under the influence of the aesthetic economy and the trend of self-pleasure, it combines "vision correction + beauty". Colored eyes for makeup are very popular.
According to relevant data from the Whale Consultant e-commerce data analysis platform, in August, the sales volume of color invisibles on the JD platform was 420,000+, a month-on-month increase of approximately 4%; sales were nearly 38 million, a month-on-month increase of approximately 5%, and a year-on-year increase of 2%. .
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
From a brand perspective, the overall concentration of the color invisible market is high. In August, the total market share of the top 10 brands in the market exceeded 92%. Among them, brands such as Johnson & Johnson, Moody, Haichang and Bausch & Lomb have higher market shares, all exceeding 10%.
Johnson & Johnson's overall sales performance is relatively leading. In August, the sales volume of Johnson & Johnson Color Invisible on the JD.com platform was 57,000+, with sales of 14 million+, and the market share was as high as 38%. The second best-selling product is Moody, with monthly sales of nearly 5.4 million and a market share of over 14%. Haichang and Bausch & Lomb both had sales of more than 4 million in August, with market shares of approximately 13% and 11% respectively.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
From a price analysis point of view, considering that contact lenses are eye-mounted products, relatively high-priced products are more secure in terms of safety, so consumers are more inclined to choose higher-priced products when purchasing.
Whale Consultant data shows that in August, products in the price range of "229 yuan and above" accounted for a high proportion of transaction volume. The monthly transaction volume in this range exceeded 13 million, and the market share exceeded 35%. Ranking second in total transaction volume is the price range of "87 yuan-228 yuan". In August, the monthly transaction volume in this range was as high as 11 million+, accounting for about 30% of the market.
*Data comes from Whale Consultant-Price segment analysis (obtained from public channels, data is for reference only)
Currently in the color invisible market, Johnson & Johnson brand products are highly popular. As you can see from the TOP10 list of best-selling products, the products on the list are all from the Johnson & Johnson brand, and the average price of the products is also 288 yuan. Ranking first in sales is "Johnson & Johnson Onvision Daily Disposable Mixed Brown Color Contact Lenses 30 Pieces", with monthly sales of nearly 340,000.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Without colored pupils, there is no complete makeup. Driven by the beauty economy, the trend of colored invisible makeup is becoming more and more obvious. In addition, colored invisible makeup has strong grass-seeking properties. Therefore, the overall scale of the makeup market is expected to further expand in the future.
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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