As the home appliance industry matures, the black home appliance market is becoming more and more prosperous. Black home appliances include TVs, stereos, home theaters, cameras, game consoles, and other appliances that bring people entertainment.
At present, TVs occupy a relatively large share in the black electricity industry, and we have analyzed the TV market before. Next, let’s continue to analyze other than TVs, other black electricity markets are large in size and popular with consumers. some categories.
* Mirrorless camera
In recent years, with the continuous popularization of smart phones, the digital camera market has been impacted by the emergence of a large number of substitutes. Although the digital camera market is gradually shrinking, mirrorless cameras are rapidly rising in the market due to their small size, convenience, and advantages in focusing, battery life, and video shooting.
According to relevant data from the Whale Staff e-commerce data analysis platform, in Q2 this year, the sales volume of mirrorless cameras exceeded 180,000, a month-on-month increase of about 85%, and a year-on-year increase of about 70%; the sales of mirrorless cameras reached 2 billion+, a month-on-month increase About 99%, an increase of about 81% year-on-year.
In addition, the market average price of mirrorless cameras is also rising. Specifically, the month-on-month increase is about 8%, and the year-on-year increase is about 7%.
*The data comes from Staff Whale- Industry market
The market concentration of mirrorless cameras is relatively high, and CR5 accounts for as high as 99%, including five brands: Sony, Canon, Fuji, Nikon and Panasonic. Among them, the market share of Sony and Canon is higher. In Q2 of this year, the sales of Sony mirrorless cameras were 640 million+, accounting for more than 32% of the market; the sales of Canon mirrorless cameras were nearly 600 million, accounting for 30% of the market.
*Data comes from Whale Staff - Brand Ranking
*projector
In recent years, the single economy, stay-at-home economy, and camping economy have flourished. Online education, home entertainment, and outdoor watching football and movies are becoming popular usage scenarios for projectors, and the projector market has also been further developed. Whale staff data shows that in Q2 this year, the sales of the projector market will be nearly 1.4 billion.
*The data comes from Staff Whale- Industry market
In the overall projector market, XGIMI, JMGO, Dangbei, Epson and Xiaomi are among the top five in terms of sales. Among them, the XGIMI brand is relatively leading in terms of sales and sales. In Q2 of this year, the sales volume of XGIMI projectors was nearly 80,000, accounting for more than 14% of the market; sales exceeded 310 million, accounting for nearly 23% of the market.
*Data comes from Whale Staff - Brand Ranking
*Game console
With the innovation of audio-visual technology, as well as technological breakthroughs and innovations of various audio-visual equipment, more powerful hardware facilities have been brought to the game industry, which has injected impetus into the breakthrough development of game consoles, and the development of the game console industry has entered a mature stage.
Whale staff data shows that in Q2 this year, the sales volume of game consoles on the JD platform was nearly 550,000, a decrease of about 17% month-on-month and a decrease of about 3% year-on-year; the sales of game consoles exceeded 1.1 billion, an increase of about 29% month-on-month and a year-on-year increase of about 59%. From the price point of view, the average price of the industry is on the rise, of which, the chain rose by 53% and the year-on-year rose by 64%.
It can be seen that in the game console market, the popularity of current high-priced products has increased.
*The data comes from Staff Whale- Industry market
From a brand perspective, the market concentration of the game console market is relatively high, with CR10 accounting for as high as 98%. Among them, Nintendo is the overlord in the game console market. In the second quarter, the sales volume of this brand was 270,000, accounting for nearly 50% of the market; the sales volume was nearly 580 million, accounting for nearly 53% of the market.
In addition, the sales performance of the Sony brand in the game console market is second only to Nintendo. In Q2, Sony’s sales exceeded 230 million, accounting for nearly 22% of the market.
*Data comes from Whale Staff - Brand Ranking
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