Nowadays, consumers, especially the younger generation, have increasingly strong demand for smart products to replace tedious housework, which has stimulated the growth of demand for cleaning electrical products. As the popularity of various cleaning appliances continues to grow, the retail sales of cleaning appliances in my country are also rising year by year.
Next, combined with the data from the Whale Staff Platform, let’s analyze the market situation of the most popular categories in the current cleaning appliance industry.
Sweeping robot
As a household robot that can "free hands", sweeping robots are becoming more and more popular among people, especially young people. Because of its simple and convenient operation, it has gradually become popular nowadays. Robot sweepers have gradually become common household appliances for many office workers or modern families, and their market size is also rising.
According to data from Whale Staff Platform, in Q2 this year, the sales volume of sweeping robots on JD.com’s platform was nearly 620,000, an increase of about 17% month-on-month, and an increase of about 20% year-on-year; 5%.
*The data comes from Staff Whale- Industry market
The market concentration of sweeping robots is quite high. In Q2, CR10 accounted for about 99%. At present, the sweeping robots on the market mainly come from brands such as Cobos, Stone, Cloud Whale, Chaimi and Mijia.
Among them, the overall market share of the Cobos brand ranks first. In Q2 this year, the sales volume of Cobos sweeping robots was 220,000, with sales of 510 million+, accounting for 36% of the market. In addition, Stone's sales are as high as 350 million+, accounting for about 25% of the market, becoming the second largest sweeping robot company in China after Cobos.
*Data comes from Whale Staff - Brand Ranking
household washing machine
The washing machine has the functions of suction + mopping + washing, which can better meet consumers' needs for deep cleaning. Therefore, the washing machine market has developed rapidly in recent years.
Whale staff data shows that in the Q2 quarter, the sales volume of Jingdong floor washing machines was nearly 400,000, a year-on-year increase of 25%; sales were 960 million+, a year-on-year increase of 27%.
*The data comes from Staff Whale- Industry market
In terms of price, high-priced products are more popular with consumers in the washing machine market. In the Q2 quarter, the transaction volume of products in the price range of "2001 yuan and above" accounted for a relatively high proportion, with sales of nearly 800 million, accounting for nearly 83% of the market.
*The data comes from Whale Staff - Price Segment Analysis
Vacuum cleaner
As the veteran of cleaning appliances, the market position of vacuum cleaners is not as good as before. In terms of convenience of use, vacuum cleaners are not as good as sweeping robots, and compared to floor washing machines that can suck, mop, and wash, vacuum cleaners are also relatively single in function. Therefore, the vacuum cleaner market as a whole is in a downward trend.
Whale staff data shows that in Q2 this year, the sales volume of vacuum cleaners on the Jingdong platform was 870,000, a decrease of about 13% month-on-month, and a year-on-year decrease of about 15%;
*The data comes from Staff Whale- Industry market
At present, there are many brands in the vacuum cleaner market, and the domestic vacuum cleaner market is mainly occupied by international brands represented by Dyson and Philips and local brands represented by Supor, Mijia, Midea, and Mimi.
Among them, the market share of the Dyson brand ranks first among all brands. In the Q2 quarter, the sales of Dyson vacuum cleaners were nearly 320 million, accounting for more than 48% of the market. In addition, the market share of other vacuum cleaner brands is below 10%.
*Data comes from Whale Staff - Brand Ranking
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