At present, the tourism industry is recovering in an all-round way, and this phenomenon has also driven the boom of surrounding industries. Driven by the travel boom of tourists across the country, the luggage industry ushered in a consumption boom.
According to relevant data from the Whale Staff e-commerce data analysis platform, in July 2023, the overall sales volume of JD.com’s luggage market will be 2.66 million+, a year-on-year increase of about 37%; sales will be 400 million+, a year-on-year increase of about 50%. Compared with last year, the average price of products in the luggage market has also risen to a certain extent, with an increase of about 9%.
*The data comes from Staff Whale-Industry Trend Analysis (acquired from public channels, the data is for reference only)
The increasingly refined consumer demand has also continuously spawned subdivided track players. Relatively speaking, when young customers choose luggage products, they will choose a wider range of categories. In addition to traditional luggage and school bags, there are many other categories such as waist bags, chest bags, sports bags, trolley bags, canvas bags, and mountaineering bags. welcomed by consumers.
From the perspective of specific market segments, the sales and sales of many categories have shown a relatively large increase, such as luggage, trolley bags and mountaineering bags. The volume of the luggage market is relatively large. In July, the sales volume of this market segment was 260 million+, an increase of about 86% year-on-year; the sales volume of trolley bags in July increased by 96% year-on-year, and sales increased by more than 110%; mountaineering Bags are a category that has grown rapidly in various market segments. Among them, the sales of mountaineering bags have increased by more than 400% year-on-year, and the sales have increased by about 850% year-on-year.
*The data comes from Whale Staff-category ranking analysis (obtained from public channels, the data is for reference only)
In the luggage market, brands such as Samsonite, Xiaomi, Depot, and Horizon 8 performed well, with market shares of 4% and above. Among them, the sales of the Samsonite brand exceeded 39 million in July, accounting for about 10% of the market, ranking first among the best-selling brands. Second only to Samsonite, the sales of the Xiaomi brand exceeded 20 million in that month, accounting for more than 5% of the market. The third-ranked Depot brand sold nearly 19 million in July, accounting for nearly 5% of the market.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
Nowadays, when consumers choose luggage, they are no longer satisfied with the most basic storage function, but put forward higher requirements for the appearance, texture and functionality of the product, which can also be confirmed from the hot-selling products. In the list of hot-selling products, it can be seen that the "all-aluminum-magnesium alloy anti-pressure and wear-resistant suitcase" of the Walker Shop brand ranked first in sales. The sales volume of the product in July was nearly 2.5 million, and the average price of the product Higher, nearly 3700 yuan.
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
The popularity of the consumer market and changes in consumer demand are also driving thousands of merchants to innovate their products. Therefore, the traditional track of the luggage category is gradually being renewed.
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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