In Q2 of this year, many categories in the environmental electrical appliance market performed well, especially environmental health appliances represented by water purifiers, air purifiers, and dehumidifiers. In addition, electrical appliances with strong seasonal characteristics, such as cooling fans, also showed a relatively good growth trend.
Next, combined with specific data, we will analyze these outstanding growth categories in the Q2 environmental electrical appliance market.
Water purifiers continue to popularize, and high-end development has become a trend
As the advantages of water treated by water purifiers in terms of convenience and safety are recognized, its market size is also expanding.
Whale staff data shows that in Q2 this year, the cumulative sales of JD water purifiers exceeded 2.9 million, an increase of about 15% month-on-month, and an increase of about 2% year-on-year; the cumulative sales exceeded 2.3 billion+, an increase of about 40% month-on-month, and an increase of about 12% year-on-year . At the same time, the average market price of products is also increasing, with a month-on-month increase of about 22% and a year-on-year increase of about 10%.
It can also be seen from this that in Q2 this year, high-priced products in the water purifier market are more popular in the market.
*The data comes from Staff Whale- Industry market
In addition, from the analysis of the price range, the transaction volume of products in the high price range of "2499 yuan and above" accounts for a relatively high proportion. And compared to last year, the proportion of this range increased from 42% to 47%. This further verifies the high-end trend of the water purifier market.
*The data comes from Whale Staff - Price Segment Analysis
The demand has increased, and the functions of air purifiers have been further upgraded
As an environmental appliance that can effectively improve air quality, air purifiers provide protection for consumers' healthy breathing and home comfort. Therefore, with the improvement of people's pursuit of quality of life, air purifiers are further favored by the market.
According to the e-commerce data of Whale Staff, Q2 in 2023 will be on the JD platform. The sales volume of air purifiers was 500,000, a month-on-month increase of about 7%, and a year-on-year increase of 16%; sales were nearly 660 million, a month-on-month increase of 25%, and a year-on-year increase of 39%.
*The data comes from Staff Whale- Industry market
On the whole, with the development of the industry, the category of air purifiers not only continues to improve in terms of intelligence, but also further upgrades the disinfection and sterilization functions. Many brands such as Mijia, 352, Dyson, IAM, and Honeywell have launched air purifiers with functions such as disinfection, formaldehyde removal, and mite removal, and they are also welcomed by consumers.
*The data comes from Staff Whale- Hot Selling Items
Affected by environmental changes, sales of dehumidifiers in Q2 increased significantly
Dehumidifiers can strongly absorb excess humidity in the air and relieve discomfort caused by hot and humid weather. Therefore, sales fluctuations in the dehumidifier market are also affected by seasons to a certain extent.
In the Q2 quarter, the "rainy days" and "returning to the south" made the demand for dehumidifiers more urgent. In this quarter, the sales and sales of dehumidifiers have increased significantly. From a month-on-month perspective, its sales have increased by 102%, and sales have increased by 115%.
*The data comes from Staff Whale- Industry market
From the perspective of market competition, the current dehumidifier market in my country is mainly divided into three types of enterprises, one is comprehensive home appliance enterprises represented by Midea, Panasonic, Haier, etc., and professional dehumidifier enterprises represented by Deye and Oujing , and some emerging companies such as Mijia. In the Q2 quarter, the total sales of the Deye brand reached 150 million+, accounting for more than 36% of the market, and the total sales performance is ahead of other brands.
*Data comes from Whale Staff - Brand Ranking
The seasonal characteristics of cooling fans are significant, and the sales volume of Q1 has soared
Cooling fans, an environmental appliance, have obvious seasonal characteristics. Compared with the previous quarter, the sales of cooling fans in Q2 this year increased by about 3961%, and the sales increased by about 3285%.
However, due to the frequent occurrence of high temperature weather, compared with last year's Q2, the sales volume of cooling fans this year is still on the rise. Among them, the sales volume increased by 4% year-on-year, and the sales volume increased by 7% year-on-year.
*The data comes from Staff Whale- Industry market
Floor fans are still the mainstream type of product in the market and are more popular among consumers. Judging from the data of hot-selling products of cooling fans, floor fans are very capable cooling fan products. At the top of the hot list is a floor fan of the Midea brand. The sales volume of this product in Q2 was 54,000+, and the sales volume was nearly 26 million. This floor fan of the Gree brand ranked second, and its sales in Q2 were nearly 23 million.
*The data comes from Staff Whale- Hot Selling Items
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