The July snack food market sales data of JD.com monitored by Whale Consultant has been released!
According to data from the Whale Consultant Platform, the overall snack food market showed a downward trend in July. The sales volume of snack food on JD.com that month was 34 million+, a decrease of about 26% month-on-month and a year-on-year decrease of about 26%; the sales volume was nearly 1.1 billion, a month-on-month decrease of about 26% and a year-on-year decrease of about 22%.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
In the snack food market, due to the wide variety of products and numerous brands entering the market, the overall market concentration is not high. The top ten brands with sales performance in July accounted for only 31% of the market. However, Bestore, Three Squirrels, and Baicaowei are still the three giants in the snack food market. The sales of the three brands in July were 71 million+, 64 million+, and 57 million+ respectively. The proportions are also above 5%.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
Among the hot-selling stores, stores such as BESTORE’s JD.com self-operated flagship store, Sam’s Club official flagship store, Three Squirrels JD.com self-operated flagship store and Baicaowei JD.com self-operated flagship store have performed well, with store market shares in More than 4%. Among them, the sales of Bestore's JD.com self-operated flagship store, the official Sam's Club flagship store, and the Three Squirrels JD.com self-operated flagship store exceeded 50 million, and the sales of Baicaowei's JD.com self-operated flagship store exceeded 40 million.
*Data comes from Whale Counselor-store ranking analysis (obtained from public channels, data is for reference only)
Nowadays, the snack food market has more and more product types, such as pastries, puffed foods, dried meat, nuts, candied dried fruits, candies, snack gift packs, etc. It can be seen from the list of hot-selling products in July that products such as snack gift bags, nuts, dried meat and dried meat are more popular. Among the top 10 best-selling products, a snack gift pack from Three Squirrels ranked first in sales, with monthly sales of approximately 6.25 million.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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