The July liquor market sales data on the JD.com platform monitored by Whale Consultant has been released!
Whale Consultant data shows that in July this year, the sales volume of liquor on the JD.com platform was 2.1 million+, a year-on-year increase of 21%; the sales volume was nearly 1.9 billion, a year-on-year increase of more than 85%. It can be seen that compared with the same period last year, the sales volume of liquor in July this year showed a good growth trend. In addition, the average market price of products is also rising, with a month-on-month increase of approximately 6% and a year-on-year increase of approximately 53%.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
Moutai is still the brand with the largest market share in the liquor market. In July, JD.com’s Moutai liquor sales reached nearly 780 million, accounting for more than 41% of the market. From a year-on-year perspective, Moutai's sales and sales have increased one after another, and the increases have been relatively large. In July, Moutai's sales increased by approximately 131%, and sales increased by approximately 258%. Wuliangye's market share is about 18%, second only to Moutai. Wulangye's sales volume increased by about 94% and sales increased by about 124% that month.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
Among the best-selling stores, the sales of two stores including the Kweichow Moutai JD self-operated store and the wine Jingxi area exceeded 100 million yuan. Among them, the Kweichow Moutai JD.com self-operated store’s sales in July were 150 million+, accounting for more than 8% of the market; the sales of the wine Jingxi area exceeded 100 million, accounting for more than 5% of the market.
*Data comes from Whale Counselor-store ranking analysis (obtained from public channels, data is for reference only)
In the list of best-selling products, the top 10 best-selling products are all from Moutai and Wuliangye brands. Among them, Moutai’s best-selling products are mostly Maotai-flavor liquor. For example, the sales of “Maotai 43 Degree Maotai-flavor Baijiu”, which ranks first on the hot list, reached nearly 69 million yuan in July. Wuliangye's products on the list are all strong-flavor liquors. For example, "Wuliangye Puwu 8th Generation 52% Strong-flavor Liquor" ranked fourth on the hot list, with sales of nearly 25 million in July.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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