In recent years, affordable mobile phones have quickly filled the gap in the market. Both mobile phone manufacturers and mobile phone chip manufacturers have begun to focus more on the mid-range or low-end market. emerge. So, what is the sales performance of the mobile phone market in the first quarter of 2023? Let's take a look at it based on market data.
According to relevant data from the Whale Staff e-commerce data analysis platform, in Q1 of 2023 on the Tmall platform, the sales volume of the mobile phone industry exceeded 5.5 million, with sales exceeding 14.2 billion.
*Data comes from Staff Whale-Industry Trend Analysis
Combined with relevant data in the first quarter of this year, it can be seen that the top 10 best-selling brands in the mobile phone industry are: Apple, Xiaomi, Huawei, Honor, VIVO, OPPO, Samsung, OnePlus, realme and iQOO. Among many hot-selling brands, the overall sales performance of the Apple brand is ahead of other brands. In Q1 of 2023, Apple's total sales will be nearly 5.8 billion yuan, with a market share as high as 41%.
Top 10 best-selling brands in the Tmall mobile phone industry in Q1 2023
Among the best-selling stores, the sales of Apple Store official flagship store, Xiaomi official flagship store and Miaosuda Electric official flagship store are relatively high, all exceeding 1 billion yuan. Among them, the sales of Apple Store's official flagship store reached 2.4 billion yuan, and its market share exceeded 17%.
Top 10 best-selling stores in the mobile phone industry on Tmall in Q1 2023
In the TOP10 list of hot-selling products in the mobile phone industry, the brands on the list include Apple, Xiaomi, Huawei and OnePlus. Among them, many products of the Apple brand are relatively leading in terms of total sales and total sales. For example, the sales volume of the Apple iPhone 14 Pro mobile phone in the first quarter exceeded 100,000 pieces, and the sales volume reached 830 million yuan.
Top 10 best-selling products in the mobile phone industry on Tmall in Q1 2023
If you want to view the sales data (industry/brand/store/commodity/monitoring) of all categories of JD.com (Taobao/Tmall), please search for "Whale Staff E-commerce Data", or directly comment, leave a message and private message (interface docking is also available) ~