In recent years, Bluetooth headsets have gradually become the new favorite of the wearable device industry. With the rapid popularization and development of Bluetooth headsets, the market size of products has continued to increase, and user demand has continued to increase.
According to data from the Whale Staff e-commerce data analysis platform, in July 2023, the sales volume of Bluetooth headsets on the Jingdong platform will be nearly 3.3 million, with sales of 1 billion+, a year-on-year increase of more than 9%.
In terms of product prices, technological upgrades have continuously enhanced product performance, so the market average price of Bluetooth headsets has also risen to a certain extent, with a year-on-year increase of about 22%.
*The data comes from Staff Whale-Industry Trend Analysis (acquired from public channels, the data is for reference only)
In the bluetooth headset market, after leading companies led by Apple have launched market development, many manufacturers have also actively followed up their deployment, and the supply of the market has also continued to grow rapidly.
In July, the sales of the Apple brand were 270 million+, an increase of more than 39% year-on-year, accounting for 27% of the market share, ranking first; the sales of Edifier were 83 million+, accounting for 8% of the market share, ranking second; Sony's sales reached 72 million+, an increase of about 18% year-on-year, with a market share of 7%, ranking third.
Except for the TOP3 brand, Huawei Bluetooth headsets ranked fourth with a market share of 6%. In addition, the remaining brands have a market share of no more than 5%.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
With the gradual maturity of the market and technology, driven by the diversity of user needs, there are more and more types of Bluetooth headsets on the market, such as in-ear, head-mounted, and neck-mounted.
As can be seen from the list of best-selling products, the top sales are Apple's various in-ear Bluetooth headsets. For example, Apple's "AirPods Pro (second generation)" sold 52 million in July. +, the sales of "Apple AirPods (3rd generation)" also exceeded 42 million in the month.
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
At present, under the consumption demand of young people who are keen on "appearance economy" and "product accessories", open earphones, as a new category in the Bluetooth earphone market, are also rising and are gradually being favored by consumers.
In terms of sales volume, the third-ranked product on the hot list is a "bone conduction concept ear clip-type non-in-ear Bluetooth headset" of the Langston brand. In July, the sales volume of this product exceeded 25,000 pieces, a month-on-month increase of about 76%; sales of nearly 3.3 million, a month-on-month increase of about 91%.
*The data comes from Whale Staff - Hot Product Details (obtained from public channels, the data is for reference only)
In the future, as major manufacturers continue to promote the innovation of Bluetooth headsets and the research and development of technology, the degree of diversification of the Bluetooth headset market may become more apparent. At the same time, with the increase of consumers' discretionary income, changes in consumption habits of digital products, and improvement of entertainment and cultural consumption levels, the Bluetooth headset market will also continue to develop.
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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