For a long time, relying on the advantages of population, my country's beverage market has a relatively large scale, and many beverage categories such as carbonated beverages, fruit juice beverages, tea beverages, and sparkling water are relatively popular, and the beverage market is also showing a good development trend. However, in July this year, the beverage market seems to be not as hot as before.
According to relevant data from the Whale Staff e-commerce data analysis platform, in July, the total sales volume of beverages on the Jingdong platform was 8.9 million+, a month-on-month decrease of about 12%, and a year-on-year decrease of about 27%; sales volume was 510 million+, a month-on-month decrease of about 13%, down about 20% year-on-year.
It can be seen from the data that the popularity of the beverage market declined in July, and sales and sales have declined.
*The data comes from Staff Whale-Industry Trend Analysis (obtained from public channels, the data is for reference only)
In the beverage market, the top 10 best-selling brands are Nongfu Spring, Coca-Cola, Pepsi, Suntory, Watsons, Vitasoy, Pocari Sweat, Alienware, Enone and Red Bull. The market share of Nongfu Spring ranks first. In July, the sales of beverage products related to Nongfu Spring were 60 million+, accounting for nearly 12% of the market. Coca-Cola ranked second, with sales exceeding 46 million in July, accounting for about 9% of the market.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
Looking at the best-selling stores, the three stores with the highest sales on the JD.com platform in July were Nongfu Spring JD.com’s self-operated flagship store, Coca-Cola’s JD.com’s self-operated flagship store, and PepsiCo’s JD.com’s self-operated flagship store. Among them, the sales of Nongfu Spring’s self-operated flagship store in JD.com were 37 million+, accounting for more than 7% of the market; the sales of Coca-Cola’s self-operated flagship store in JD.com were 33 million+, accounting for more than 6% of the market; the sales of PepsiCo’s self-operated flagship store in JD.com The sales volume is 20 million+, accounting for nearly 4% of the market.
*The data comes from Whale Staff-Store Ranking Analysis (obtained from public channels, the data is for reference only)
As people pay more attention to health, consumers are becoming more and more healthy in the choice of beverages. Bubble drinks, tea drinks with 0 sugar, 0 fat and 0 calories, 100% fruit juice, coconut water, etc. are all consumers are keen to buy of. Watsons' 0-sugar, 0-fat, 0-calorie soda drink topped the sales list, with sales of nearly 5.35 million in July; Nongfu Spring NFC's 100% orange juice drink was also relatively popular, with sales of nearly 4.5 million in July.
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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