The skin care market sales data of JD platform in July monitored by Whale Consultant has been released!
According to relevant data from the Whale Consultant e-commerce data analysis platform, in July this year, the sales volume of the JD platform skin care market was 16.5 million+, a month-on-month decrease of approximately 40%, and a year-on-year decrease of approximately 27%; sales were 2.2 billion+, a month-on-month decrease of approximately 50%, a year-on-year decrease of approximately 15%. It can be seen from the data that the sales volume of the skin care market declined in July. But from a price point of view, the average market price of skin care products has increased slightly, by about 17%.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
The L'Oreal brand's sales exceeded 100 million in July, and despite the downward trend in the skin care market, L'Oreal's sales increased by about 7% year-on-year, showing good market performance. The sales of SK-II and Lancôme both exceeded 80 million. Compared with the same period last year, SK-II's sales fell by about 7%, while Lancôme's sales increased by about 11%.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
In July, the top 3 best-selling brands in the skin care market were SK-II JD.com’s self-operated official flagship store, Lancôme’s JD.com self-operated official flagship store and OLAY Olay’s JD.com self-operated flagship store. Among them, the sales of SK-II JD.com’s self-operated official flagship store and Lancôme’s JD.com self-operated official flagship store exceeded 70 million, with market share exceeding 3% each. The sales of Olay's JD.com self-operated flagship store were RMB 64 million+, accounting for nearly 3% of the market.
*Data comes from Whale Counselor-store ranking analysis (obtained from public channels, data is for reference only)
Affected by the decline in the skin care market, hot-selling products also show this trend. In the TOP10 list of hot-selling products in July, the sales volume of the products on the list showed a downward trend from a month-on-month perspective. The top-selling product is Helena's black bandage cream. Sales of this product in July reached nearly 24 million. However, month-on-month, the sales of the product fell by about 66%.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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