With the advent of summer, high temperature weather also drives the sales of some home appliance industries, and the home appliance market represented by air conditioners is gradually recovering its vitality. Combined with the relevant data of Whale Staff's e-commerce data analysis platform, let's analyze the specific sales performance of the air conditioner market in Q2 in 2023.
According to data from Whale Staff Platform, from April to June 2023, sales of air conditioners on the Jingdong platform totaled nearly 5.2 million units, a month-on-month increase of 129%, but a year-on-year decrease of nearly 12%; sales were 15.9 billion+, a month-on-month increase of about 118%, a year-on-year decrease of nearly 9%.
It can be seen that the sales performance of the air-conditioning industry in the second quarter of this year was much better than that in the first quarter, but compared with the same period last year, the total sales volume and total sales volume both declined.
*Data comes from Whale Staff - Industry Trend Analysis
From the perspective of brand competition, the two major brands of Gree and Midea in the air-conditioning market both occupy relatively large market shares. Specifically, in Q2 of 2023, the sales of the Gree brand will exceed 3.8 billion, with a market share of nearly 24%; the sales of the Midea brand will exceed 3.6 billion, with a market share of nearly 23%.
In addition, brands such as Haier, Oaks, Hualing, Xiaomi, TCL, Xinfei, Hisense and Changhong also achieved good sales performance, and they all ranked among the top 10 air conditioner sales in Q2. Among them, the sales of the two brands of Haier and Oaks exceeded 1 billion yuan, and the sales of the two brands of Hualing and Xiaomi were also close to 1 billion.
*The data comes from Staff Whale-Brand Ranking Analysis
Among the best-selling stores, the total sales of 4 stores including Midea JD.com self-operated official flagship store, Gree JD.com self-operated official flagship store, JD Home Appliances Gree United self-operated flagship store and Haier JD.com self-operated flagship store are relatively high. The market share exceeds 5%. In particular, Midea’s self-operated official flagship store on JD.com and Gree’s self-operated official flagship store on JD.com have sales of approximately 2.2 billion and 2 billion in Q2, accounting for approximately 14% and 13% of the market respectively.
*The data comes from Whale Staff - Shop Ranking Analysis
In terms of hot-selling products, among the top 10 air-conditioning hot-selling products, 60% of the hot-selling products come from the Gree brand. For example, Gree’s “Yunyi-II level 1 energy-efficient living room vertical air conditioner” sold nearly 30,000 units in Q2, with sales of about 214 million; Type air conditioner” sold more than 70,000 pieces, with sales of about 213 million.
*The data comes from Staff Whale - Analysis of Hot Selling Commodities
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