The children's consumer market has always been hot. Children's smart watches, as smart wearable devices that can realize positioning and navigation, information communication, SOS for help, remote monitoring, intelligent anti-lost, etc., can protect children's safety through more accurate positioning functions and safety protection capabilities. Safe, and thus widely welcomed by consumers.
According to data from the Whale Staff e-commerce platform, the sales volume of children’s smart watches on JD.com’s platform in July was nearly 380,000, with sales of nearly 240 million. Although the sales performance of the market has declined compared to June, judging from the overall trend of this year, the market size of children's smart watches is constantly expanding.
*The data comes from Staff Whale-Industry Trend Analysis (acquired from public channels, the data is for reference only)
The children's consumer market is a must for major giants, and my country's children's smart watch market is occupied by large manufacturers. At present, the well-known children's smart watch brands in the market mainly include Xiaotiancai, Huawei, Xiaomi, Xiaoxun, 360, etc. Among them, Xiaotiancai is the dominant brand in this track. In July this year, the sales volume of Xiaotiancai children's smart watches was nearly 170,000, with sales of nearly 130 million, accounting for about 54% of the market.
In addition to Xiaotiancai, Huawei and Xiaomi brands also occupy a considerable market share in the track. Whale staff data shows that in July, the sales volume of Jingdong Huawei's children's smart watches was 68,000+, with sales of 58 million+, accounting for more than 24% of the market; the sales volume of the Xiaomi brand was 56,000+, with sales of nearly 25 million, accounting for more than 24% of the market. Nearly 11%.
In addition, the remaining children's smart watch brands have a market share of less than 5% in the market.
*The data comes from Staff Whale-Brand Ranking Analysis (obtained from public channels, the data is for reference only)
The prices of children's smart watches in the market vary, ranging from less than 100 yuan to more than 1,000 yuan. However, judging from the transaction volume data of products, the transaction volume of products in the price range of "340 yuan-1498 yuan" is relatively high. According to the data of Whale Staff, the sales volume of products in this price range in July was 180 million+, and the market Accounted for nearly 77%.
In addition, high-priced products also have a place in the market. In July, the transaction volume of products in the price range of "1499 yuan and above" was nearly 40 million, accounting for about 17% of the market
*The data comes from Whale Staff-Price Segment Analysis (obtained from public channels, the data is for reference only)
Although there are currently many companies deploying children's smart watches and constantly launching new products, there is not much difference in the functions of products between different companies. As can be seen from the hot-selling products of children's smart watches, functions such as positioning, dual cameras, and calling have basically become standard configurations.
*The data comes from Whale Staff - Analysis of Hot Products (obtained from public channels, the data is for reference only)
In addition, functions such as health monitoring, sports mode, and waterproof are also common functions of children's smart watches from brands such as Xiaomi and Huawei. On the whole, the functions of children's smart watches are highly similar, and there are certain homogenization problems. Therefore, if brand owners want to further enhance their competitiveness, they need to continue to innovate and launch new products.
Whale staff data comes from public channels, the data acquisition may be incomplete, and the analysis results are for reference only.
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