As people pay more and more attention to the dietary health of infants and young children, the market demand for high-quality, safe and nutritious complementary foods is also growing. The growth of the infant and young child complementary food market has slowed down, but overall it still maintains an upward trend. Whale Consultant data shows that in July this year, the sales volume of the infant and young child complementary food market on the JD platform was 10 million+, a year-on-year increase of about 8%. The total sales this month was 370 million+.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
my country's infant and young child complementary food market started late. In the early stage, foreign brands occupied the main share of my country's infant and young child complementary food market, such as Grandpa's Farm, Jiabao, Xiaopi, etc. In recent years, domestic infant and young child complementary food brands have also accelerated their rise. Attracted by the good market prospects, an increasing number of brands have entered the infant and young child complementary food market, including Yingshi, Xiaolu Lanlan, Akita Manman, and Wo Xiaoya.
According to data from the Whale Consultant Platform, in July, the top three brands in the infant and young child complementary food market were Yingshi, Xiaolu Lanlan, and Akita Manman, all of which are domestic brands. Among them, the sales of Yingshi brand exceeded 73 million that month, with a market share of up to 20%. The market shares of Xiaolu Lanlan and Akita Manman also exceed 10%. It can be seen that domestic infant and young child complementary food brands are rising strongly and occupying a large advantage in the market.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
As consumers' demand for complementary foods for infants and young children becomes increasingly strong, there are more and more categories in the complementary food market, and complementary food products are gradually shifting from a single grain-based pattern to a diversified one. From the best-selling list of products, we can see that there are many kinds of hot-selling products in the current market, such as rice noodles and rice cereal, fruit puree, meat sausages, teething sticks, nutritional noodles, etc. In July, the sales of a deep-sea cod sausage under the Xiaolulanlan brand exceeded 4.6 million, ranking first in the best-selling list.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
Although the current complementary food market is gradually increasing in popularity, overall, my country's complementary food market started late, and consumers' consumption of complementary food products is more concentrated in the mid-to-low-end market. From the price segment analysis data, the transaction volume of products in the two price ranges of "21 yuan-30 yuan" and "31 yuan-82 yuan" accounts for a relatively high proportion, about 27% and 44% respectively.
*Data comes from Whale Consultant-Price segment analysis (obtained from public channels, data is for reference only)
In the future, as the concept of complementary food becomes more popular and spread, more and more parents will recognize the value of purchased complementary food. Infant and young child complementary food products are expected to develop towards "rigid demand", and the market size may further grow.
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
If you want to view the sales data (industry/brand/store/commodity/monitoring) of JD.com (Taobao/Tmall), you are welcome to search for "Whale Consultant E-commerce Data", or directly leave comments and private messages (the interface can also be connected) ~