The public's offline sports life has resumed, setting off a new round of outdoor trends, and sports crazes are rising one after another. The resulting demand for sports shoes, clothing and professional equipment has brought many growth opportunities to sports brands. Recently, major sports brands have successively released their first-half financial reports, answering the brand's response to recovery opportunities and development challenges. Next, combined with specific data, let’s take a look at the sales performance of the sports shoes and apparel market in the first half of the year.
Let’s first look at the broad market data of the sportswear market.
According to relevant data from the Whale Consultant e-commerce data analysis platform, in the first half of this year, the sales volume of the sportswear market on the JD.com platform was 11 million+, a year-on-year increase of approximately 11%; the sales volume was 1.6 billion+, a year-on-year increase of approximately 18%. At the same time, compared with last year, the number of brands, stores and related SKUs in the sportswear market have increased to a certain extent.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
In the sportswear market, the top five best-selling brands in the first half of the year were Li Ning, Adidas, Anta, Fila and Nike. Among them, Li Ning, Adidas, and Anta have higher market shares, each exceeding 10%. At the same time, the sales of two brands, Li Ning and Adidas, exceeded 200 million yuan in the first half of the year.
Judging from the sales trends of various brands, affected by the changes in the industry's market, many brands' sales increased year-on-year in the first half of the year. Among the TOP5 brands, Fila has experienced a larger increase, with a year-on-year increase of approximately 79%. However, among the growing brands, Nike's sales declined slightly in the first half of the year, down about 1% year-on-year.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
Next, let’s look at the sports shoe and bag market.
According to Whale Consultant data, the sales volume of the sports shoe and bag market on JD.com in the first half of the year was 16 million+, a month-on-month increase of approximately 7%, and a year-on-year increase of approximately 16%; sales were 5.1 billion+, a month-on-month increase of approximately 8%, and a year-on-year increase of approximately 26%. . Like sportswear, the number of brands, stores and SKUs sold in the sports shoes and bags market also increased in the first half of the year.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
In the sports shoe and bag market, the top five best-selling brands on JD.com in the first half of the year were Nike, Anta, Li Ning, Adidas and Erke. Among them, Nike's sales in the first half of the year were nearly 1 billion, with a market share of about 19%; Anta's sales in the first half of the year were 530 million+, with a market share of more than 10%. In addition, the market share of the remaining best-selling brands is less than 10%.
Among the TOP5 brands, except for Adidas, the sales of the remaining brands showed a year-on-year growth trend. Among them, two brands, Nike and Hongxing Erke, saw larger increases. In the first half of this year, Nike's sales increased by approximately 30% year-on-year, and sales increased by more than 41% year-on-year; Hongxing Erke's sales increased by approximately 47% year-on-year, and sales increased by approximately 64% year-on-year.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
It can be seen that with the rise of the outdoor craze, the sales volume of the sports shoes and apparel market has shown double-digit growth year-on-year. At the same time, various sports brands are also in a new round of competition. Therefore, in the face of a positive external environment, sports brands need to work hard to break through the growth limitations of the brand itself and go further in improving brand recognition and competitiveness.
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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