As international gold prices continue to rise, the domestic gold market has also ushered in a wave of enthusiasm recently. According to data from the Shanghai Gold Exchange, the closing price of the gold contract was 600.59 yuan/gram, a record high. At the same time, gold sales in major gold stores and e-commerce platforms have also increased significantly, with many consumers snapping up gold jewelry and investment products in order to earn profits or preserve value.
Overall, the gold market is doing better this year. According to data from the Whale Consultant platform, as of August, the sales volume of gold on the JD.com platform was 3.35 million+, a month-on-month increase of approximately 32%, and a year-on-year increase of approximately 54%; sales were nearly 5.4 billion, a month-on-month increase of approximately 35%, and a year-on-year increase of approximately 88%. %. In terms of price, the average price of the gold market is also rising, with a month-on-month increase of approximately 2% and a year-on-year increase of approximately 22%.
*Data comes from Whale Consultant-Industry Trend Analysis (obtained from public channels, data is for reference only)
With gold jewelry becoming so popular, many gold jewelry companies have performed well this year. Among the top five best-selling brands, sales of China Gold, Saturday Fook, Chow Sang Sang, Luk Fook Jewelry and other brands have increased. Among them, China's gold has experienced a higher growth rate. According to Whale Consultant data, China's gold sales have increased by more than 330% year-on-year, and sales have increased by approximately 390% year-on-year.
In terms of brand transaction volume, China Gold ranks first in total sales. According to Whale Consultant data, as of August, China Gold’s sales were over 1 billion, with a market share of 20%. Although the sales of the Chow Tai Fook brand are on a downward trend, the brand's total sales are still relatively high, nearly 580 million yuan, with a market share of approximately 11%. The transaction volume of Saturday Fortune, the third best-selling product, also exceeded 500 million yuan, accounting for more than 9% of the market.
*Data comes from Whale Consultant-Brand Ranking Analysis (obtained from public channels, data is for reference only)
From the analysis of product price segments, amid the upsurge in gold prices, gold in high price segments is also more popular. Whale Consultant data shows that products in the price range of “2,888 yuan and above” account for a relatively high proportion of transaction volume. As of August, the total sales of products in this range exceeded 2.4 billion, with a market share of as high as 45%. In addition, the transaction volume of products in the two price ranges of "661 yuan-1676 yuan" and "1677 yuan-2887 yuan" is approximately 1.4 billion and 1.2 billion respectively, with market shares of approximately 26% and 23% respectively.
*Data comes from Whale Consultant-Price segment analysis (obtained from public channels, data is for reference only)
Festivals are the peak season for gold jewelry consumption. You can see from the best-selling product list that many of the top 10 best-selling products have holiday-related words in their selling points, such as Chinese Valentine's Day gifts, birthday gifts, Teacher's Day gifts, holiday gifts, etc. Ranking first in sales is China Gold's "Qixi Festival Gift Gold Set Chain 5G Hard Gold Six-Word Mantra Ring Necklace". As of August, the sales of this product exceeded 110 million.
*Data comes from Whale Consultant-Hot-Selling Product Analysis (obtained from public channels, data is for reference only)
However, the price of gold is affected by many factors and cannot always rise or fall unilaterally, but will fluctuate and adjust. Therefore, as ordinary consumers and investors, when purchasing or investing in gold, we should reasonably arrange the time and amount according to our own needs, risk preferences and financial status, and pay attention to diversifying risks.
Whale Advisor data comes from public sources, and the data acquisition may be incomplete. The analysis results are for reference only.
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