my country's infant milk powder market has always maintained a relatively large scale. Although the number of newborns has been declining in recent years, with the continuous acceleration of consumer consumption upgrades and the extension of time for older children to eat milk powder, overall, the infant milk powder industry The market size remains stable.
According to the relevant data from the e-commerce data analysis platform of Whale Staff, from January to April 2023, the sales volume of infant milk powder on the Tmall platform is 9.2 million+, and the sales volume is 3.3 billion+.
*Data comes from Whale Staff - Industry Trend Analysis
In recent years, the competition in my country's infant food industry has been intensifying, and the infant milk powder market is no exception. The competition among domestic infant milk powder manufacturers is also very fierce.
On the whole, the industry concentration of infant milk powder in my country is relatively high. According to the data, CR10 accounts for about 79% of the market, including Aptamil, Feihe, Royal Meisujiaer, Zhichu, Jinlingguan, Junlebao, Biostime, Mead Johnson, Qifu and Yili.
Among them, the three brands of Aptamil, Feihe, and Royal Meisujiaer have a relatively high market share, all exceeding 10%. Specifically, as of April, the sales of Aptamil brand infant milk powder were 800 million+, accounting for more than 24% of the market; the sales of Feihe infant milk powder were nearly 500 million, accounting for nearly 15% of the market; The sales of the Jiaer brand are 360 million+, accounting for nearly 11% of the market.
*The data comes from Staff Whale-Brand Ranking Analysis
With the improvement of living standards, people's investment in children's health has gradually increased, which has also promoted the sustainable development of the high-end infant milk powder market in my country. From the perspective of product prices, the transaction volume of infant milk powder in the price range of "1197 yuan and above" ranks first. As of April, the transaction volume of infant milk powder in this price range is 1.1 billion+, Accounting for nearly 34%.
*The data comes from Whale Staff - Price Segment Analysis
With the upgrading of the concept of child-rearing of the younger generation and the increasing attention to children's health, in addition to ordinary milk powder, special formula milk powder for infants and young children with more additional functions has also been favored by more parents and mothers. my country's infant special formula The milk powder market as a whole is also showing a growth trend. According to data from Whale Staff, from January to April this year, the sales volume of special formula milk powder for infants and young children on the Tmall platform was 720,000+, and the sales volume was 520 million+, a month-on-month increase of about 72%.
*Data comes from Whale Staff - Industry Trend Analysis
In the market of special formula milk powder for infants and young children, CR10 accounts for about 96%. It can be seen that the market concentration of special formula milk powder for infants and young children is very high. Among them, the Abbott brand can be said to be the overlord in the special formula milk powder market. As of April, the sales volume of Abbott special formula milk powder was 260 million+, accounting for about 50% of the market. In addition, the Nestle brand and the Newcastle brand in the market performed relatively well, with market shares of about 18% and 13% respectively.
*The data comes from Staff Whale-Brand Ranking Analysis
From the perspective of the market structure of infant milk powder, ordinary milk powder is still the main product in China at present. However, as parents and mothers increasingly demand the quality of infant growth, the market demand for infant milk powder will further increase. The market size will also continue to expand.
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