From May 23rd to May 31st, 2023, the pre-sale period of JD 618 officially ended. In this year's pre-sale, many industries and brands have won the first battle and achieved good results.
Data statistics time: May 23rd to May 30th
Platform: Jingdong
Tonight, Staff Whale is the first to take stock of the performance of the major appliance industry during the pre-sale period from the 23rd to the 30th. (Including industry market, pre-sale brand list, pre-sale commodity list detailed data)
-Flat TV-
On June 18 this year, the cumulative pre-sales of flat-panel TVs on JD.com reached 2.21 million units, and the pre-sales reached 12.3 billion yuan. During the pre-sale period, the average price of the flat-panel TV category was around 5,585 yuan. During the period, there were about 25 hot-selling brands and 115 hot-selling stores.
*Data comes from Staff Whale-JD 618 pre-sale
The TOP10 brand pre-sale list is as follows: Xiaomi (28.5%), TCL (17.6%), Huawei (11.1%), Hisense (8.7%), Sony (6.3%), Skyworth (5.1%), Panasonic (3.2%), Toshiba (3.1%), FFALCON (2.9%), Samsung (2.7%).
(*The ranking is sorted according to the pre-sale volume, with a total of 20 places)
*Data comes from Staff Whale-JD 618 pre-sale
The TOP3 product pre-sale list is as follows: Thunderbird FFLCON 65-inch Crane 6 (store: JD.com’s self-operated flagship store), with a pre-sale volume of 23,000+ and a pre-sale sales of 63 million+; TCL 65T8E MAX 65-inch (store: TCL TV JD flagship store), with a pre-sale volume of 15,000+ and a pre-sale sales of 56 million+; Skyworth 6 A63 65 inches (store: Skyworth TV JD self-operated flagship store), a pre-sale volume of 14,000+ and a pre-sale sales of 74 million+.
(*The ranking is sorted according to the pre-sale volume, with a total of 100 rankings)
*Data comes from Staff Whale-JD 618 pre-sale
-air conditioner-
On June 18 this year, the cumulative pre-sales of air conditioners on JD.com reached 2.58 million units, and the pre-sales reached 9.8 billion yuan. During the pre-sale period, the average price of air conditioners was around 5,585 yuan. During the period, there were about 34 hot-selling brands and 199 hot-selling stores.
*Data comes from Staff Whale-JD 618 pre-sale
The pre-sale list of TOP10 brands is as follows: Midea (49.6%), Haier (15.4%), Xiaomi (9.5%), Hualing (4.2%), Hisense (3.9%), Gree (3.3%), TCL (3.1%) , Oaks (3%), Mitsubishi (1.4%), Kelon (1.4%).
(*The ranking is sorted by pre-sale volume)
*Data comes from Staff Whale-JD 618 pre-sale
The TOP3 product pre-sale list is as follows: Xiaomi 1.5 HP KFR-35GW/N1A1 (store: Xiaomi Jingdong self-operated flagship store), pre-sale volume of 62,000+, pre-sales of 110 million+; Hualing 1.5 HP KFR-35GW/N8HE1 (Store: Hualing Air Conditioning JD.com’s self-operated official flagship store), with pre-sale volume of 37,000+ and pre-sales of 83 million+; Midea 1.5 HP KFR-35GW/N8KS1-1 (Shop: Midea’s self-operated official flagship store of JD.com), The pre-sale volume is 35,000+, and the pre-sale volume is 91 million+.
(*The ranking is sorted according to the pre-sale volume, with a total of 100 rankings)
*Data comes from Staff Whale-JD 618 pre-sale
-refrigerator-
On 618 this year, the cumulative pre-sales of refrigerators on JD.com reached 3.96 million pieces, and the pre-sales reached 18.9 billion yuan. During the pre-sale period, the average market price of flat-panel TVs is around 4,780 yuan. During the period, there were about 46 hot-selling brands and 332 hot-selling stores.
*Data comes from Staff Whale-JD 618 pre-sale
The pre-sale list of TOP10 brands is as follows: Haier (39.8%), Panasonic (18.7%), Midea (13.6%), Rongsheng (8%), Casarte (5.1%), Siemens (2.5%), Meiling (1.9%) ), Leader (1.7%), Toshiba (1.7%), TCL (0.9%).
(*The ranking is sorted by pre-sale volume)
*Data comes from Staff Whale-JD 618 pre-sale
The TOP3 commodity pre-sale list is as follows: Haier cross-door BCD-405WLHTDEDS9U1 (store: Jingxuan Smart Home Appliances Jingdong self-operated area), pre-sale volume of 36,000+, pre-sale of 100 million+; Haier cross-door BCD-405WLHTDEDS9U1 ( Store: Selection of Home Appliances Jingdong Self-operated Area), pre-sale volume of 34,000+, pre-sales of 89 million+; Haier 515-liter double door (store: JD Best Home Appliances Self-operated area), pre-sale volume of 27,000+, pre-sales 90 million+.
(*The ranking is sorted according to the pre-sale volume, with a total of 100 rankings)
*Data comes from Staff Whale-JD 618 pre-sale
-washing machine-
On 618 this year, the accumulated pre-sales of washing machines on JD.com reached 3.64 million pieces, and the pre-sales reached 13.9 billion yuan. During the pre-sale period, the average market price of flat-panel TVs is around 3,839 yuan. During the period, there were about 41 hot-selling brands and 223 hot-selling stores.
*Data comes from Staff Whale-JD 618 pre-sale
The pre-sale list of TOP10 brands is as follows: Haier (36.1%), Little Swan (27.8%), Midea (10.8%), Panasonic (8.8%), Whirlpool (6.1%), LG (1.7%), Siemens (1.5%) , Xiaoji (1.3%), Bosch (1%), Casarte (0.9%).
(*The ranking is sorted by pre-sale volume)
*Data comes from Staff Whale-JD 618 pre-sale
The TOP3 product pre-sale list is as follows: Little Swan TG100V868WMADY (store: Little Swan JD.com’s self-operated official flagship store), with a pre-sale volume of 17,000+ and a pre-sale sales of 46 million+; Haier XQB100-BZ506 (store: Jingxuan Smart Home Appliances JD.com Self-operated area), with a pre-sale volume of 16,000+ and a pre-sale value of 23 million+; Haier XQG100-HB106C (store: Haier JD self-operated flagship store), a pre-sale volume of 13,000+ and a pre-sale value of 29 million+.
(*The ranking is sorted according to the pre-sale volume, with a total of 100 rankings)
*Data comes from Staff Whale-JD 618 pre-sale
Next, we will share with you the pre-sale data of popular categories, so stay tuned.
If you want to view the pre-sale data of all categories of JD 618 in 2023, please search for "Whale Staff E-commerce Data", or directly comment, leave a message and private message (interface docking is also available)~