For new parents, many maternal and infant products are like thoughtful assistants, providing warmth and care for their babies. From crib mattresses to adorable puzzle toys, every item is tailor-made for your baby's growth and development. For busy parents, these products not only help take care of their children, but also relieve them of the heavy burden of childcare. In the family, text-based baby products have also become a medium for communication and emotional communication between parents and children, adding a beautiful touch to a happy family.
Therefore, it is not difficult to understand why these products play such an important role in people's hearts and become an indispensable part of every home. This time, the editor uses data visualization to show you these data, as shown in the figure below on the large screen of the "Maternal and Infant Instant Retail Industry Report".
According to data reports , in recent years, China's maternal and infant instant retail market has shown rapid growth momentum. According to data, the market size has reached 8.2 billion yuan in 2021, with a penetration rate of 1.2%. As consumers' demand for maternal and infant products continues to increase, the market size will surge to 19.4 billion yuan in 2022, with a penetration rate of 2.8%. It is expected that by 2023, the market size will soar to 33.5 billion yuan, with a penetration rate as high as 4.5%. It is expected to continue to rise steadily until 2026, and the market size is expected to expand to 130.5 billion yuan, with a penetration rate of 15%. This data shows the booming development of China's maternal and infant instant retail market, and also reflects people's increasing pursuit of convenient shopping experience and high-quality maternal and infant products.
According to the online visual data chart , the portrait of maternal and infant instant retail consumer groups is as follows: women account for 74%, and consumers aged 25-35 account for 69%, mainly concentrated in high-tier cities, accounting for 81% . These figures show that this consumer group is dominated by young women and occupies a dominant position in first-tier cities. They focus on convenient shopping experience and high-quality maternal and infant products, and are more sensitive to trendy consumption concepts and high-quality services. They are the main driving force of the immediate maternal and infant retail market.
According to the data visualization chart, in maternal and infant instant retail, the platform data with the highest utilization rate are as follows: Meituan flash sales accounted for 42.95%, JD Daojia accounted for 33.52%, Eleme accounted for 8.85%, Taoxianda and Hema Xiansheng respectively accounted for 4.1%. These data show that Meituan Flash Sales and JD Daojia are the most popular platforms with a broad user base. The reason why consumers favor these platforms may be their rich product selection, efficient delivery services and reliable shopping experience. Competition among maternal and infant instant retail platforms will become increasingly fierce, and each platform will continue to innovate to meet user needs.
In the maternal and infant instant retail market, companies with a scale of less than 10 million account for 5%, companies with a scale of 10.01 million to 30 million account for 15%, companies with a scale of 30.01 million to 50 million account for 5%, and companies with a scale of 50.01 million to 100 million account for Compared with 15%, companies with a scale of 100 million to 500 million accounted for 20%, while large companies with a scale of more than 500 million accounted for the highest proportion, reaching 38%. This shows that among instant retail maternal and infant brands, large enterprises occupy an important position, but there are also many small and medium-sized enterprises that play a certain role in the market, presenting a diversified market competition pattern.
Maternal and infant instant retail stores are mainly located in different cities. Data shows that first-tier cities and new first-tier cities each account for 26%, and second-tier cities account for the highest proportion, reaching 41%. This shows that instant retail maternal and child stores not only focus on first-tier cities, but also set their sights on emerging new first-tier cities and relatively rapidly developing second-tier cities. This distribution strategy aims to meet the needs of consumers in more different regions and promote the popularity and sales of maternal and infant products.
By collecting and organizing data on the size of the maternal and infant instant retail market, consumer portraits, brand enterprise scale, and the main cities where stores are distributed, big data visual analysis has become an indispensable tool. With the help of visualization technology, we can transform complex data into intuitive and easy-to-understand charts and report data processing, providing strong support for decision-making. Achieving data visualization will bring deeper understanding and development to the maternal and infant instant retail industry