“TV is gradually expanding its application range from one-way entertainment tools to two-way interactive application tools such as education and games. The value of TV will be reconstructed, and with the support of 5G and AI, consumers will be able to realize connected life in smart scenarios.” In 9 At the "Reconstructing the Value of TV" summit held on the 17th, Dai Ke, general manager of the black appliance business department of JD.com, made the above judgment on the future of TV.
[Dai Ke, general manager of the black electricity business department of JD Home Appliances, said: JD Home Appliances will promote the industry to establish new standards for the TV segment]
In the first half of 2020, China's television industry was hit hard by the epidemic. According to the "Report on China's Household Appliances Market in the First Half of 2020" released by the China Electronics Information Industry Development Research Institute, the overall retail sales of TVs in the first half of the year was 50.2 billion yuan, a year-on-year decrease of 20.44%; the average TV price per unit was 2,597.403 yuan, a year-on-year decrease of 11.84%. However, JD's home appliance TV retail has grown against the trend under the influence of the epidemic.
In order to better promote the development of the industry, JD Home Appliances invited upstream and downstream related parties in the TV industry industry chain to jointly hold the "Reconstructing TV Value" summit to discuss the current challenges and opportunities faced by the TV industry, the development of future technologies and product forms, and channel development. change. Experts at the conference generally believed that although the epidemic brought a short-term impact to the TV industry, it also pointed out a new direction for the development of the TV industry. Self-isolation in the epidemic has brought consumers closer to the use of TV. New market segments such as educational TV, game TV, and C2M reverse customized Beijing TV have attracted consumers' attention. According to the sales data of JD.com, in the 618 promotion this year, the turnover of C2M reverse-customized Hisense game TV on June 1 surpassed that of the entire month of May, which drove Hisense TV’s 8-hour turnover to exceed the entire day of last year. On June 18, the TV category broke 100 million in 31 seconds, and the turnover of educational TV in half an hour exceeded that of the whole day last year.
Educational TV is especially popular among mothers. Among them, TVs with "eye protection" functions, educational resources, and educational channels are more popular among users. Compared with educational TV, game TV is also promising. According to statistics, there are 640 million game users in China in 2019, among which 11 million are console users, and it is expected to reach 14 million by 2024. Compared with ordinary TV users, console game users have higher demand for TV, requiring high-end features such as low latency, dynamic compensation, variable frame rate, and DTS audio analysis.
Dai Ke said: TV attributes, crowds, needs and scenes have all changed. As a leading domestic appliance retail channel company, JD Appliances will push the industry to establish new standards for market segments. For example, educational TV should have a camera, touch screen, and voice interaction; game TV should have a 120Hz high refresh rate, HDMI2.1 interface, and 3+64G storage. The new standard will promote TV to become a two-way strong interactive application tool for the family, and then reconstruct the value of TV.
At the same time as this summit is successfully held, the JD 919 JD TV Video and Audio Super Category Day will also be launched simultaneously. On September 19, JD.com joined hands with brands such as Hisense, Skyworth, Sony, and TCL to launch 55-inch Xueba TVs as low as 1,299 yuan, 65-inch TVs as low as 2,299 yuan, and 919 yuan to grab TVs, and enjoy up to 24 interest-free issues. A preferential benefit. In the future, JD Home Appliances will continue to tap the in-depth value of TV and promote the gradual maturity of emerging categories such as film TV, K song TV, and sports TV. As the largest home appliance retail platform in China, JD Home Appliances will promote the industry to reconstruct the value of TV and provide consumers with a better entertainment scene experience.