my country's beverage market is huge. From carbonated beverages to tea beverages, from functional beverages to water, each category has a broad consumer base. Coupled with the continuous expansion of beverage consumption scenarios nowadays, home stockpiling, outdoor ready-to-drink, sports and fitness, etc. have become new scenarios for consumer beverage demand, and new demands drive the continuous expansion of the online beverage market.
According to the relevant data from the Whale Staff e-commerce data analysis platform, in Q1 of 2023, the sales volume of beverages on the Tmall platform will be nearly 41 million pieces, with sales of nearly 2 billion yuan. It can be seen that the overall market volume of the beverage industry is relatively large.
*Data comes from Staff Whale-Industry Trend Analysis
Overall, the market concentration in the beverage industry is not too high, with CR10 accounting for about 33%, including Nongfu Spring, Coca-Cola, Want Want, Pepsi, Suntory, C’estbon, OATLY, Coconut Tree, Doubendou and Red Bull.
However, judging from the brand rankings, the two brands of Nongfu Spring and Coca-Cola still have a relatively high market share in the market, accounting for about 9% and 6% respectively.
*The data comes from Whale Staff - Brand Ranking Analysis
Specifically, on the Tmall platform, the sales volume of the Nongfu Spring brand in the first quarter of this year totaled 3.56 million pieces, with sales as high as 170 million yuan. Among many beverage brands, the sales performance of Nongfu Spring ranked first. Coca-Cola sold nearly 3.25 million pieces in the first quarter, with sales exceeding 110 million yuan, second only to Nongfu Spring in terms of market share.
*The data comes from Whale Staff - Brand Ranking Analysis
Due to the large number of sub-categories in the beverage market, and each category has a relatively large consumer group, on the list of hot-selling beverage products, there are also a variety of products on the list, including Want Want brand breakfast Milk, drinking water from Nongfu Spring, carbonated drinks from Coca-Cola, electrolyte water with 0 sugar and 0 calories from aliens, etc.
*The data comes from Whale Staff - Analysis of Hot Selling Commodities
At the same time, as people pay more attention to health, consumers are more and more inclined to choose sugar-free or low-sugar drinks in terms of beverage choices. In addition to the 0-sugar and 0-calorie electrolyte water mentioned above, there are also many sugar-free and low-sugar beverages that have achieved good sales results, such as Suntory’s sugar-free oolong tea. In Q1 this year, the sales volume of this product exceeded 110,000 pieces , with sales as high as 9.1 million yuan; the sugar-free soda launched by the Coca-Cola brand is also popular in the market, with sales reaching 7 million yuan in the first quarter of this year.
*Data comes from Whale Staff - Hot Product Details
In the future, as consumption upgrades, consumers will have higher and higher demands for beverage diversification and health. For brands, they should also pay attention to changes in consumer tastes and needs, and continuously launch new products. To meet the needs of consumers, so as to achieve further development.
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