Side [about 30 minutes]:
Let me introduce myself, describe yourself in three sentences.
I thought it was technical, it is along the lines of technology, said that their own algorithms, they say they do more projects, and they like the Internet.
Then the second question is: how do you understand the product managers and R & D?
I had to react, my face is the product, not the technology. Happened suddenly, you think of what it comes to, say two points:
1. Product Manager with a technical background can be clearly developed if a certain function, according to the current technical capabilities and feasible feasible, if possible, a comparison of estimates exact development time. He cited the example of a database. The product of internal data to understand the relationship between product manager, know that adding a new feature, you need to modify a few tables, and so developers do not discuss when to do certain functions, developers can not be involved with this function large amount of code to intimidate.
2. Product management and technical background to know after a function to do it and the actual presentation of what would be the effect. He cited the example of javascipt not refresh the page. For general html page, each user to do an operation, you have to refresh the page. No front-end web development experience product manager, will find this refresh does not matter; but experience in this area, product manager not only affect the user know that he is very refreshing experience, and you can use this technology to significantly reduce javascript to refresh the page, so that he mention of the development of demand, you can not refresh the demand to go up.
[When later recalled this interview, I realized that some wrong question to answer, sigh ~]
Why product manager wants it?
In a large company, a programmer can write a program in accordance with the ideas of others to do the software, there is not much autonomy, and product managers can combine user needs and their own ideas to make their own products. In addition, I have a business idea, although it is very far thing, but I think in the past few years of graduation for all aspects of the products involved are aware of it, so do the product manager is a good choice.
I see you wrote a number of books on the resume of a product manager, you tell me about these books give you harvest it? He said on a trip.
I talk about Taobao Su Jie wrote, "everyone is a product manager for it." When an example he mentioned impressed me when he was selling Taobao to businesses, in order to allow businesses can easily use Taobao, he made a software installation disk, installation disk installer is to put an IE shortcut to the desktop, users click on the shortcut, it will automatically open IE, and navigate to the web client Taobao merchants. The software installation for those of us who do the Internet is very strange, because as long as they enter the URL in the browser address bar, you can end entrance into the page. This example inspired me is: do the product, more time to think about the problem from the user point of view. On China's national conditions, most educated users is relatively low, resulting in the habit of using the software are also highly educated and those of us do different Internet. To fight for this part of the user, we must follow their thinking to design products.
If only for these low levels of users design products, that batch of how to do high-level?
That design different products according to different levels of users. Like Tencent's messaging software, it launched a qq, from cartoon-style interface to complex functions, targeted at low-end users. Later, Tencent introduced TM, the interface is simple, functional and simple, is for highly educated white-collar users.
If the developer is limited, we can only do a product, how do?
What would be seen as a commercial goal of this product is that the priority is the accumulation of the number of users, or for commercial gain priority, or other business goals. Or examples of qq, qq is taking the business goals for the number of users, this choice is right. Because qq is a software-based human relations, though it is not like the high-level users, but many of their friends are low-level users, so users had to use a high level.
What are your views on Sina Weibo and Tencent Weibo?
Technically, Tencent microblogging better. Tencent is their own software company. Later, I also heard a gossip, he said Tencent spent five times salary to do Sina microblogging master programmer stole.
But from an operational and business goals priority, the Sina microblogging better. Sina microblogging early entry, invite some celebrities stay Weibo, these celebrities remarks for most grass-roots users is very attractive. In addition, Sina Weibo is the most important in recent years hit the comeback of the product, Sina will devote more resources to make this product. But Tencent's product line a lot, Tencent microblogging just one, done badly will not have much impact on the overall interests of the company, so Tencent microblogging Sina terms of investment is not much.
[Then listen Hou Master said, Sina was the best operating personnel are transferred to the microblogging department, so no wonder Weibo so strong operational capabilities]
The two micro-blog on product design level, what is the difference?
Weibo user nickname is unique, so you can use @ nickname, just click nickname can enter the user's personal page; Tencent Weibo user nickname can be repeated, so that a user nickname will correspond to multiple users, click @ after the nickname need to enter a user list page, then select the user really interested in from the list, too much trouble.
[Go back and verify a bit. And a former registered himself the same nickname qq qq users and their micro-blog, found that in addition to setting the user nickname, but also set up micro-blog address when registering. Nickname can not be unique, but microblogging address must be unique. When using the @ microblogging users post, press nickname matching system, if matched to a unique nickname, then sent successfully, otherwise prompt that it could not locate the nickname, allowing users to choose whether to send, select microblogging issued after sending no effect! ; If the previous nickname matching results in conflict, such as can not find or find more, but also by address matches]
Sina microblogging recently revised up, you know?
I'm not the depth of Sina microblogging users, it may be of interest to dysfunction. I noticed that the micro-Bo joined the game features, but I did not point into these games played.
Sina microblogging revision aims to strengthen the relationship between SNS users, showing vertical three-layer structure on the interface. But new microblogging invited to use the code to, so you do not have an invitation code used.
。。。
Mobile dating software on your resume, you can talk about it?
Let me talk about the background of this project it. A friend of mine recently a year in business for a watercress-style vertical oriented social networking site. Uchome site uses templates, including logs, records, photographs and other functions and activities. Now he wants to expand the product line and the next line of publicity on two considerations, I find the phone with a client website design, and strengthen the relationship between the website friends on the phone. Now the project design has been completed, and the program implementation stage.
Then this mobile client what function?
Friends and activities focused on two aspects of the announcement. Making friends, including around to see which users, as well as their date and message, which is similar to it, only added geolocation information. In addition the system will be pushed around themselves and their own interests appear close to the user, so that the benefits can easily find the topic when strangers exchanges. Event announcements aspect, you can query the same city activities, and can choose to participate or not.
Why do you consider the design of these features?
Mainly two considerations. One is not convenient to look at a long article on the phone, so the logging site is not a member. Second, the convenience of the mobile phone, users can make use of fragments of time using a mobile phone software, the recording function and event announcements reserved. In addition users can view the announcement activities in space commute, in time to participate in activities as soon as possible to adjust their schedule.
[Here did not answer well, should stand in the perspective of the user needs to consider the issue. Second face the interviewer asked this question, my answer has improved, but not enough. ]
If you come here to practice, this mobile dating software project how to do?
Work product manager is divided into three stages: 1. research needs, design products. 2. The development of communication and art, the finished product. 3. product releases, product operations. These three phases, the first phase of the task largest. The project is now entering the second stage, I will relieve a lot of things, as long as the development and regular communication to ensure that progress is like.
[Dihedral about 30 minutes]
At the beginning of self-introduction
From undergraduate to graduate school years, we do all technology, but also includes two internships at Microsoft. But he had the idea to do a product manager in January this year. From then on, I started to prepare for the product manager to do, some do read books including products, participate in discussions product line manager, and is now doing a mobile dating software products work.
Why would you want to do a product manager?
At that time to see some examples of Internet business, it touched me greatly. I like to be able to do their own product based on user needs and interests of the organization, but if a programmer, it can only write the program in accordance with the ideas of others to do the software, there is not much autonomy.
[When speaking of these examples, I should mention the National Chiao Tung University students to do business, "hungry yet."]
This time my mind Fan Yun, asked a question should not ask: But now I have a question. For computer science students, the product manager as their career goals, is to do first sub-good technology products, or directly do a good product? [This question is not asked for in the beginning of the interview, you can ask at the near end of the interview, or should never have Q]
Are you asking me?
Yes.
I belong to do first case of transfer of technology products. But if let me choose again, or direct products do well. Products made to take into account operational, design, research and other needs things, these things are done before the reach of technology. [His answer was quite satisfactory, I might have wanted to end this problem as soon as it enters the formal interview]
You talk about mobile dating software on your resume it.
I said one side, repeat that again.
Why do you consider the design of these features?
Mainly based on two considerations publicity contact the user and line. The site in the beginning of establishment, based on topics and content for the highlights, to attract new users to come. After a period of Web site operators, users on the site because the next topic of discussion online and offline activities, and establish some degree of personal relationships. When these people get together, may not only discuss topics of interest to the original, we will also discuss topics other aspects of life. Even when I exchange and the user of this site, users told me that he came to this site to see if he is concerned about what those friends recently updated the status and made a log of what, for other people's dynamic, not how care.
How do you communicate with these users?
qq, or offline chat face manner.
[Later, when I and Hou webmaster exchanges, he said: the interviewer specific interrupt me, ask why such a sentence is: He wanted to know how I understand the needs of users. Product manager for the interview, the interviewer is serious about understanding the interviewer and feel of user needs, and I just have to mention at this area throughout the interview process, there are some deficiencies. Hou owners also mentioned that the needs of users, the best multi-purpose data and facts, by observing user behavior, user questionnaire survey and interviews with a variety of ways to confirm what kind of products the user wants]
go on.
Since then the owners would like to use such a site user, adapt to the needs of users, for interpersonal contact, make a mobile client. In addition, he told me that when this idea, I also agree with his ideas. Any community can rely on the content and topic to pull the first batch of users, but from a long-term community development considerations, to turn to strengthen relationships between people. Wang like to do at home and networks, relying on high-quality IT topics and discussions attracted a large number of practitioners over the Internet. But then five quarters done a similar community, then people came running home and online five quarters go up. Failure of the domestic network, I understand that there is no transition to strengthen interpersonal relationships. Because the topic and content are easily imitated by competitors, but the original user relationship, it is difficult to be copied competitors past.
I think this [afterwards expanded some more, you can not talk about examples of domestic network, but should be switched to the line immediately publicize this section]
Why do you use that users of this mobile client, rather than other mobile dating software?
There are two reasons. First, Web site operators a year, resulting in a group of high viscosity and old customers, they will have site-related products have a high enthusiasm. Another end of the phone and data sites are synchronized, so that they can log in directly after login you can see your friends before they met at the information on the website immediately. Second, the market has not fuss for the interests of mobile dating software, our software can push and user interests close to the people, so they can easily find a common topic in the exchange.
You just said that high site user stickiness, and why?
The site with other social networking site different is that it is heavy activity under the line of sight. These activities include topics salon, book club, excursions, parties and other music. For an activity, the organization began as a webmaster to do it, the event made a certain influence, after organizing and planning is relatively stable, let go to the site owners put enthusiastic volunteer activities to do. Activities under this line of face to face communication, compared to the exchange of online text, it is easier to establish friendships, and because they know this site, so the site also have feelings.
[Here I should cite previous research data. Is known by different routes users of the site, the customer loyalty different from each other, which through the line activity know, into high-viscosity ratio close to 70% of users, followed by temperament similar links to other websites over and, finally, a friend recommended. ]
[In addition, I should move out on previously written theory Trinity "line activities - Home Recommended - Activity log", from the perspective of Internet products, to answer why the other stores do the line activities, but the user stickiness is not the high website]
What data can prove high user stickiness?
This site currently has 30,000 registered users, active users 3,000 people. Active users are those users visit the website at least once within the last month. Wherein the high viscosity of users approaching 1,000, these high-performance viscosity including last month to participate in activities at least once a line, or to publish at least two logs. The statistics I see through random logins 50 users and publication of the resulting situation logs.
[After saying some regret, I say than the actual data to be higher]
Here I talk about that part of the line propaganda. Notice to retain the site's activity mobile client, there is a two considerations. First, because the convenience of the mobile phone, the user can easily be found around these days own activities to be undertaken, and to participate in activities in a timely manner as soon as possible to adjust the schedule. Second, in a future release activities to add to check in, users of this website to get the price behavior attendance, will be participate in activities together, but we do not know who saw this site, which is to promote the original site good help.
That what users will use your event announcements functions?
There are two reasons. One combines lbs, the user can know what is around the recent activities of their own, that he may not want to go away because the venue, after the active list now sorted by distance from the venue, he will first see recent activity from their own, so go participate in the activities of the power will be even greater. Second, in the next version will do check-ins, users can enjoy more favorable than others activities through attendance fees, which for most users is not very strong economic strength, it still has appeal.
In addition, the activities of the business sign or event organizers are also attractive. One to increase their publicity, and secondly they can get behavioral data users, those users know that in addition to their own consumption or to participate in these activities, which also went to other local consumption, which helps them understand competitors' situation, improve their quality of service.
[Digress somewhat to say this. Under discussion just attended cut-off line, so could not help but put the seminar learned about the sign for the interests of businesses say this one together. ]
