Guidance on how to design data?
https://mbd.baidu.com/newspage/data/landingsuper?context=%7B%22nid%22%3A%22news_9052000286024833032%22%7D&n_type=0&p_from=1
These products logic, your body has a few?
https://mbd.baidu.com/newspage/data/landingsuper?context=%7B%22nid%22%3A%22news_9138293119705470710%22%7D&n_type=0&p_from=1
First, what is the logic product?
In a narrow sense logic means each person's way of thinking, this is the inherent properties of the individual; broadly refers to a logical law, including the law of thinking and objective things, the law, the laws and rules of this thinking is the thinking process of abstraction and modeling the result of.
From a logical point of view attribution, no clear marketing logic, logic operations, product logic, logic programmer points. The product manager for this position, but do not give yourself a clear set of boundaries, as long as there is a workout of their own way of thinking, help their products work, can and should go covered.
For example, sales-oriented marketing progressive layers of different users, then surgery, sector operators targeted for different seasonal operating strategy, the programmer parallel processing of multiple online issue of stock piles classification principles. Whether it is not responsible for their own system or their own work, you can try to understand and learn, can learn a lot of things have sex, and can be applied to responsible for their own modules or functions.
From a logical point of view the product, it can be divided into four categories: base product logic, business logic, system logic, logical thinking. Four logic progressive relationship, each split.
1. Basic logic products
That is to master the basic logic of common applications, which is the basic requirement to become product manager. Such as data interaction front and rear ends, a jump rule different pages, the determination condition of a plurality of user roles.
2. The business logic
With basic literacy product manager, then we must in-depth business, understand the business, they know what to do, what impact do something responsible for their own systems.
When you pulled to a new business communication will, do not overestimate the intelligence business side, do not expect their business operations in order to clearly describe the scene, and new ways to help you clear what are to be carried out on your system influences.
To try to understand from the perspective of the product of these new business scenarios happen, the difference between existing business, capturing them from the vernacular approximate description of the information to their concerns, to determine the scope responsible for the content of their own.
3. The system logic
(1) own logic
As a product manager responsible for the system, we must first know what the function of the system, implementation of function, what problems there have been, in what way can solve problems and develop a minimum amount.
(2) other people's logic
Followed by even aware of their responsibility and what are the main module system upstream of interaction, what is the core field interaction, which interaction. Since the choice of product manager in this industry, we must continue to expand their knowledge boundaries, skills are more than body is not empty talk.
A product to achieve both well placed to exploit their own systems, but also on their core business well aware of the upstream and downstream systems, there is a problem he can reason about functional details of past experience and positioning problems, I ask, who do not want to co-thing with such products ?
(3) Details logic
What is the product manager for the fight? Understanding of the business? There BD and selling for it, and then there are operations support it; landing of the program? There are front and rear research, test it and then there. In addition PRD, Product Manager is no clear job content, it is precisely because of this, it is the most complex jobs.
To understand the operational, technical but also understand a little. The main thing is responsible for their own understanding of the functions and modules to in-depth, certainly not like the kind of general business side and talk, the kind of big and empty or leadership plan, reflected in the ability of the product managers can fall into specific issues, function point specific details. Status able to describe clearly the problem, the causes, scope and solutions. Pointing country who can not necessarily down to earth at every step, but it can go into the details of who will be able to outline the future based on reality.
(4) Logical frame
Framework is not a size-fits-all flowchart, nor is there a demand for universal validity of the document, it must be oriented in a particular direction, summed up the accumulated based on existing work, project experience, a set of reusable Methodology can be landing.
4. logical thinking
This is the most important and most difficult exercise, because in addition to logical thinking affected their daily work, but also affected by lifestyle, personal habits and many other factors. The main logic thinking of a few:
(1) rigor
A new demand, can take into account all types of users, all kinds of scenarios. Such as making the settlement, when there is a new class of business needs for accounting and settlement to the business, in addition to forward payment orders, but also consider refunds reverse scenario. To add a data field, in addition to incremental data can be automatically assigned, but also on how to clean historical data;
(2) Integrity
Written demand to do the project, not just himself responsible for the content thoroughly understand, let others one can understand what to do. More importantly, through what he put in charge of the entire project can or needs to string together like dominoes, to tell others what to do, how to do, what benefits after the finish. Let others not only to understand the details, we could see the whole picture.
Before Jingdong like a department responsible for both vertical business product manager, merchandise, order, sale of various lines, and one for integrated projects, comprehensive product manager combing the whole process, as opposed to the former, while the latter needs more professional stock of knowledge and logical thinking, can we string together a comprehensive project, and will not miss one of these links. You know, in this body Jingdong amount and structure of the company, a comprehensive project may involve front, middle, back three modules, a dozen or even dozens of large and small systems.
(3) sensitivity
Conduct as said earlier, a new business, BD could tell you how games are played twelve hours this novel, how many can pull new users, how much GMV growth, but will not give you a clear pointed out that in the end your system What is the impact, but to pay attention to your own each other's lengthy description, compared to existing systems to interact effectively filter out content to capture the similarities and differences between the original process and the new process to determine the impact surface and the transformation point.
Second, how to enhance product logic
1. Attention to detail
If a new product and operation of the elderly put together, really speaking, the new products may not understand the system operator than the old, because the frequency and number of operations than the elderly to use the new product, discover and understand problems than new products depth.
Experience and ability to deal with the issue of the new product manager take the system completely is a demand for a project out of a pile of problems, there is no experience of someone who you can fully reuse. As a product, especially the B-end products, be sure to have the control of the details, because your question a little flawed, leading to is immeasurable.
2. Understand technology
This I have said more than once, because from my personal experience, for two main reasons:
Understand the basic technology can well reduce communication barriers between you and the R & D, so you can easily dialogue, but also allows you to understand the underlying system's ability to be responsible for what, to be able to support business needs and to what extent . A project to be on-line to see not only the benefits, if the review when you talk about the development and feasibility, but you can improve the conversion rate has been emphasizing how much such communication for development is painful; have some technical background, can make you more confident about their jobs. Just think, if a problem occurs online, you can find the corresponding databases, tables, fields via SQL, and tell the causes of the problem and are now developing solutions. If you're able to do now, to congratulate you on an excellent road farther and farther.
3. Periodic precipitation
A good memory as bad written. There is no such experience: one week would have been quite busy, writing weekly results Friday when they can not remember what this week is dry, and the reason is not timely record the key elements of their daily work. Looking to the system responsible for their own, it is the same reason.
For line their own problems, special scenes to be recorded and stated again be re-set later when can probably knew he was trying to say is, why think of this problem.
4. no boundary
Good product manager, no borders, will not confine themselves to a small area. Everyone's daily work have encountered similar people, looking for his handling of the issue, he just dumped you one: It was the (lower) tour, I do not know, we are unable to deal with.
These capabilities are not necessarily poor people, because they can accurately locate the causes and sources of system problems, so they depth of knowledge in their field should be there. But these people are not good, good people of knowledge is a three-dimensional structure: a vertical depth of both fields, but also the breadth of the field of parallel, addition is highly be tolerant to diversity, inclusive.
5. awe
Each field has a good human being, you do not know, does not mean no. Some people complacent, may not be how good he felt, but not seen better than him.
An understanding of a particular area, which is a basic requirement for practitioners, whether sales, operations, products or programmer. But if you can achieve the ultimate in their field, must also comply with 28 distribution. Read Condor Heroes students should remember, Ouyang Feng said: ignorance can be forgiven, no self-knowledge can not be forgiven.
The world is big, must produce more to walk, see the outside world, this is the deepest experience after I made products.
A good interviewer, to master these points
First, the importance of recruitment
NBA often see the students all know, every summer is the busiest time general manager of the team. In the summer, the team needs talent, recruit top players free markets, and big players to renew the team. Why is it so important to recruit players?
General manager because everyone knows that no matter no matter how good the team strategy and tactics, if not the top players as the cornerstone, the championship is wishful thinking.
For managers, working in the most important thing is recruitment, also in the process of creating the product, we are also faced with the problem of finding the right people is a successful product in half.
When the department because of business expansion needs, need time to recruit new people, we need to think about what kind of person recruiting, interviewing and how to understand each other is the person we need.
If you do not prepare before recruitment, hiring the "wrong" person, a Buddha easily to greet the Buddha is difficult, and secondly, the "wrong" people will bring in the wrong direction to the normal work product, no end of trouble.
Second, the establishment of standards for recruitment
Recruitment criteria means hiring people self-awareness of the recruitment of potential candidates and the requirements of each recruiters to determine their own recruitment criteria based on company specific values.
01
Google has always been known for high standards of recruitment standards, their recruitment criteria are: learning ability, leadership, humility, sense of ownership, expertise. Each competency requirements for talent almost harsh, even during the interview questions will be random intelligence test questions.
As an international company, Google recruitment purpose is very clear, they are trying to recruit those the most intelligent, the most outstanding talent.
Domestic companies in the recruitment of major concern when the ability to have learning ability, resilience and industry experience, leadership communication skills, self-driven force, logical thinking ability, commercial capability.
If you have Google recruitment criteria, then you can refer to the Google recruitment standards, of course, not all companies can become a company like Google.
As a product leader in the actual recruitment process, we need to make sure our own recruitment criteria based on the actual situation.
02
Under If our company is an innovation-dependent technology companies, in the company's business model is not clear, the company's future is not very clear situation.
At this time we need a small partner is to have enough passion and innovation, passion as a driving force to study and innovation as the ability, with the company's products through the exploration period together.
Then you probably should be the primary criteria for recruitment learning ability, passion, innovation.
03
If our company is a profitable enterprise tradition the upcoming transformation of the Internet, the past management is cured, more traditional business, complex staff structure, we need to have a strong partner leadership and communication skills.
Constantly break the information barriers, then our core recruitment criteria may be leadership communication skills and industry knowledge.
04
If our company is a mature Internet company, is about to enter a new field exploiting the boundary. Then we need to be familiar with this area, there is a strong partner and executive power, then our core recruitment criteria may be deep industry knowledge and execution.
Each recruiter is concerned, the specific recruitment standard is no standard answer, which requires the entire company's decision-makers to discuss the results.
Requirements focus on the ability of a company between different positions will also have differences, such as we open recruitment Ali query Kong products. Which Lynx new retail products - Merchandise Operations Product Specialist requirements are as follows:
In this we see the job requirements are more demands on industry experience as well as some basic quality requirements.
In addition to a job scene innovation expert / senior expert requirements are as follows:
In this post we see that industry experience, and business logic capabilities, products methodology and project management skills.
If we want the company's current product capabilities to the next level, then we can develop more stringent than current standards of recruitment, of course, also need to pay more money.
The advantage is that according to " herding", more good people in order to attract more talent to work with.
Third, the interview process management
01 Interview Questions
Once you have recruitment standards we need to prepare for the interview process, we need to develop interview questions based on our hiring criteria before interviewing candidates.
A list of interview questions like, can remind us what the question asked during the interview.
The figure is a product I sort of interview questions:
In this interview process, for me, it is most concerned about a candidate with experience in industry projects and basic quality and ability.
Before and after the interview to get the candidate's curriculum vitae, proposals must be online search company and project information on the candidates, the candidates have a preliminary understanding, please do not understand the process of the interview process as experienced candidates.
The core purpose of the interview is the ability to verify the candidates.
The interview is a two-way selection process, if the candidate was found before the beginning of the interview the interviewer is still provisional view this profile information, which in itself is a lack of respect for the candidates, and the best people often can not tolerate lack of respect.
During the interview, the interviewer should try to ease the topic, if the weather, and so on come easy topic to cut formal interview process for candidates to be able to answer questions in a relaxed state of mind.
Local candidates with questions for the interviewer should use a pen or a computer record, my own interview process used to having computers with the past, recorded directly question the candidates and the need to pay attention to.
For where there is such a question, because there can be recorded directly to dig deep to ask questions, but also to facilitate later summarized, and tap each other's strengths and weaknesses.
02 STAR principle
Questions for each interview question, you can follow the STAR principle that questions go through four dimensions, including: context, objectives, actions and results. Job seekers to understand what kind of situation, the pick up what a task, based on these tasks, they do what thing, that is, behavior, how to produce a final result.
For example, the above interview questions we've put together, we should examine the question is to ask, job seekers talk about the best projects of their own, then we can ask questions:
Why then do the project (background)? What product features and strategies of the project is (goal)? You undertake in this project is what role (action)? Finally, how about the overall effect of the project? Have you made outstanding contributions (result)? Since the applicants complaint about the project is the best do it yourself, if job seekers are described in the background when the answer is not clear, the target useless concise and summarized, to assume the role of their own to master the details are not understand, and finally the overall project results are poor, and limited the contribution of the individual job seekers, job seekers are evidence that the project experiences do not meet our requirements.
03 Interview ending
If you require candidates fall short of our requirements, there is no reason to ask if the candidate, in the interview process so as not to directly ask. Because many candidates will be put forward to argue for themselves, this will extend the time of the interview and even cause a conflict of communication.
Of course, if the candidate proposed to interview results afterwards, when the interviewer also needs to recommend a candidate word is not very intense evaluation. On the one hand is to take care of the feelings of candidates, the other candidates get an objective evaluation is also conducive to their subsequent growth.
避免冲突沟通和照顾候选人的感受，在一定程度上也可以维护公司的形象。因为候选人的业务往往和我们的业务类似。在现在信息传播很快的年代，因为我们面试给候选人带来的不好体验，很容易被快速传播开来。这对我们后续招聘会带来负面的作用，需要面试者提高警惕。