Product Manager of Product Research

         Product Research

     1. The difference between the market and industry

       Market : consists of consumers and their needs

       Industry : Companies provide alternative commodity composition

       2 . Market row relations industry

     

 

 

      3. The distinction between macro and micro market and industry

      

 

 

      4. The demand is the cornerstone of the product

     Demand, there are a lot of various classes. According to ingredients to points, there are social needs and individual needs, according to function points, there are business needs and personal needs, in accordance with the type of points, there is demand function and original demand.

     

 

 

   5.PMF

 

● C end product

 

1. The number of days per week over 3 days
2. The new daily active users over 100 DAU
3. The next day retained 30% of new users
4. 100,000 subscribers

 

● B end product

 

1. 5% conversion fee
2. LTV / CAC> 3, the lifetime value of a user / user acquisition costs> 3
3. Monthly churn rate <2%
4. Water monthly sales reach 100,000
5.  The user back to the time of acquisition costs <December

 

  5.1PMF three types

  The first P / MF: with a better product experience to meet an existing market

 

 

  The second P / MF: with a product to meet the needs of an existing but some unmet market

 

 

 The third P / MF: with a product to create a new market

 

 6. A key step in market research

   6.1 Definitions issues

      Find some kind of user demand will be there

      If you can do it

      As well as the needs of many users need

      How do

     The project ROI

Note: goals, no default

 7. Why do market research

 

 ● make products, such as coated ice is a thing

 ● feeling the stones

    ● water: liquid, uncertainty

    ● across the river: Target

    ● stone, uncertainty valuable certainty

 ● Mosto, not only to step on a stone

   ● is not wet shoes

   ● To improve the likelihood or the other side of reach

● Competitive Analysis of significance

● determine the demand, as the river stones

● validation fails, the river will become dry bones

● sufficient certainty, stone and more, it becomes a bridge

8. Copy investigation

Secondary data collection, collation and analysis

9. fieldwork

1. Inquiry Act
2. Observation
3. Experimental Method

10. Method

10.1 observation

One surface of the glass with the camera Method:

l freely law

l given task Act

 

不一定是完整产品原则:
不要太多指导和引导

 

10.2实验法

1. MVP
2. A/B TEST