First, the concept
1, generalized: the value (a product of how to create value - economic value, social value, etc.)
2, narrowly: income (economic value)
Second, the classification
1, ubiquitous advertising (backward surcharge)
Text Ads
Image Ads
Video Ads
Display Ad
- Business model: advertisers "==" user needs
2, search ads (after the toll)
Auction ads
Advertising Alliance
- Search Promotion: strong association with the user search
3, online, offline commission (backward charge)
Divided
Service charges
4, virtual currency, virtual goods and other value-added services (Forward fee)
game props
QQ Show
Virtual currency
5, data, information and other marketing registration (before the charge)
music download
Baidu Library
6, the open API (in between)
Open Platform
- Example: micro letter, Baidu, microblogging open platform
Third, the concept of supplementary
1, the forward charge: user-oriented
2, after the charge: for advertisers and the like (non-user)