First, understand the market demand
- and potential users can exchange tries to get demand
- clearly exists in the target user groups with the opportunity to feature in
- first-line exchanges with colleagues directly to customers, such as sales, technical, operational, market, etc.
- access, analyze, evaluate user needs
• collection requirements
• Analyze needs assessment
- whether urgent
- whether strong
- whether high-frequency
1.1 Analysis of competition
- Market Report
- Industry Articles
- the use of a competitor's product
1.2, matching the extent of their resources and meet customer needs
- technical resources (if there are technical reserves, Case: micro-channel chat with meters)
• Are there technical resources
• whether the pre-research technology needs
- market resources (media resources, marketing channels, public relations resources)
- operational resources (team can now support user requirements and other requirements that may occur corresponding thereto)
1.3 The milestones
- the opportunity to discover innovative products
- cash back opportunities for improvement of existing products
1.4, the output stage of the document, according to the Report to the actual situation
- Business Requirements Document BRD (Busuiness Requirment Document)
• BRD give you products, operations, management, and many people look at, talk clearly why this demand, demand boundaries and business goals, resources required, and so on;
- Market Requirements Document MRD (Market Requirement Document)
• MRD product to people, operations, research and development and other business lines to see, mainly we have unanimous approval requirements are established, but how we achieve, what time implementation requirements, the need to achieve what will get results;
1.5 The stage Notes
- Shoe Story
- bold vision, careful verification
- Do not fall into subjectivism create their own emotions
Second, the definition of product planning: the product make it clear, after market research products abstract process and results
- product vision, goals and direction to the team whom efforts
• Disney's vision: to make people happy
• Starbucks: Starbucks is that people outside of work and family, the third living space
- target market (Internet products mainly refers to the location of the target user group associated with the group)
• a city online games and secondary urban layout
- competition analysis
• Team members for reference and understanding
- a detailed description of product features and
- priority product features
- Product use cases (Use Case, mainly for team members to more easily understand what you think)
- performance requirements (maximum number of concurrent, while the number of online peak, peak system response time, Baidu's response rate)
- support the needs of other sectors
• Market Operations Technical sales .....
Third, the product design
- a clear product tonality (micro-channel splash screen, unfamiliar street, Google, watercress)
- User Experience Design (UED, User Experience Design)
• Interaction design (Interaction Designer)
• User Experience Design (User Experience Design)
• User interface design (User Interface Design)
• anterior segment development project (Web Developer)
3.1 output document
- Product Information Chart
- prototype map
- Product Requirements Document (PRD, Product Requrement Document)
Fourth, the full and effective communication with the team, coordinate resources to ensure that products in accordance with established goals correct forward
- Coordinate and ensure that all parties are advancing in accordance with established goals
- the development of communication and cooperation, time node to determine the basic products
- the product development process, in collaboration with project managers to track the progress of product development
- timely communication with company executives, the problems reported in the product development process, progress, difficulties and coordination of resources.
- timely information about the progress and product teams to ensure that information and so on
4.1 Demand Management
- new demand
- Change Request
4.2 milestones
- the completion of product testing and acceptance