Product Planning
1. What is the plan
Planning is planning for the future, is not planning to do next week
Plan things to be landing program of action, vision and ideals are not planning
2. The product according to the stage of product planning differ in opportunity
● New product planning opportunity is to analyze and illustrate the feasibility of direction and go style, to avoid the strategic error as much as possible through comprehensive argument:
● the growth stage of product planning, mainly to highlight the product iteration and evolution of the product routes to grasp the many primary and secondary needs and capabilities;
● mature product planning, the focus point is found to optimize current products and operations, we need more detail analysis of the product
3. Product Planning planning vary according to the destination for the crowd
● When facing the boss or investor, focusing on product planning explain the commercial value of products such as business models, market space, or other values;
● when facing the sector where the product is the focus of planning to explain the value of the company's operations, especially when and other line of business (again in particular the strategic level) value of the product, in order to fight for more resources;
● in project-oriented group, the focus will be clearly defined product line, in order to reach agreement on the understanding of the project, for project propulsion and control
4. PROGRAM products differ in particle size according to the period of time
● When the product is planning more years time span, product planning that should be expressed on a limited product line and primary and secondary, as well as on the development of product operations;
● If planning within the knowledge of one year, you should be concerned about product planning time estimates and project management and control, and this is not just planning direction, but to form a rhythm on the floor;
5. Product planning is the next period of time the product in action plan
● So the primary objective of product planning is to say what is the action plan and explain why this is the truth clear, and then revise and improve the agreement through constant communication discussion
● followed in case we get a consensus, seek resources, to promote the project
6. Product planning framework ideas
1. For questions, a comprehensive analysis of the current situation, including, but not limited to analysis of user needs and pain points, the market analysis, industry and existing products (competing products) analysis of our strengths and weaknesses, business models, etc.
The analysis that we do, including the core users and market positioning, product value and product roadmap (no time limit)
3. For things to do, through product framework, operational strategies and milestones illustrate how landing
7. The most important thing to communicate the same resources
● Regardless of when facing superior, parallel or downstream sector team, the premise of landing when a common understanding of the value of planning, understanding here is not just planning logic, value and priority need for them;
8. Only position, not understanding that bullying behavior
● So the communication and the search for resources, the product can not be recognized only when the requirements on the attitude of others, make it clear that the difficulties in the product line, may need the support of other actions need to be made;
MVP 10. The core product is a user-centric planning is the test agent
● For a new product or a major change in the direction of the product, even if the product planning to do another round, the team will always keep apprehension, after all factors affecting the success of a product too, so verify the core product is the most user-centric important part of the success of the best, a failure can be quickly adjusted;
11. The user feedback data and programs
● For the development and maturity of product planning, to be able to communicate over the data plane to lean and efficiency gains;
12. The error on the preliminary analysis of the target from mistakes
● because of the different environment, will appear in the process of developing products and operations objectives are often large differences in case numbers, so it's difficult to avoid the need to carry out the actual process of constantly revised, but the overall recommendations can be 1.5 times digital zoom (human the potential is great);
13. The method and product planning points
