With the advent of the information society, the proportion of network promotion is increasing. A good online promotion of an enterprise will bring intuitive profits to the enterprise. Today's market is showing a fragmented development trend. In order to find customers, all walks of life are advertising online and offline, and doing activities offline, but the effect is very little. It is becoming more and more difficult for industry enterprises to obtain customers, and the cost of promotion and publicity is also getting higher and higher. This has become a common problem in many industries and enterprises. Under this industry trend, the marketing promotion model of the enterprise industry has undergone tremendous changes, so the marketing model of precise outbound calls based on big data of operators has emerged.
The emergence of operator big data can perfectly solve the problem of customers in various industries and enterprises. It can also help various industries and enterprises to continuously and stably provide accurate data resources, so that various industries and enterprises no longer have to worry about finding accurate data.
Precise customer acquisition method based on big data of operators
As we all know, China's three major operators hold nearly 1.5 billion user groups and generate countless data every day, such as user online behavior data, communication data, consumption data and other comprehensive data.
The big data of operators can analyze user behavior data such as users' online behavior and communication behavior through modeling. For different industries, enterprises have different requirements for accurate data, so as to accurately locate the relevant industries and the precise target customer groups that enterprises need.
1. Analysis of online behavior
Through operator big data modeling, real-time visitor data can be captured for any website, web page, URL, such as peers, competitors or your own bidding promotion website, brand official website, promotion landing page, etc. Customers use mobile phone traffic to visit the website , it can be captured in real time according to the user's mobile phone traffic consumption, browsing times, browsing content, etc.
Through the big data modeling of the operator, any mobile APP can be obtained in real time, such as the real estate vertical mobile APP: Anjuke, Keike, etc., to obtain high-frequency active user data.
2. Analysis of Call Behavior
Through the big data modeling of the operator, any 400 phone, fixed line can be called and called, and the incoming and outgoing call records can be intercepted in real time. When the user consumes the phone bill to make a call, it can Real-time interception of call duration, number of calls, etc.
3. Communication Behavior Analysis
Receiver data can be intercepted for any SMS number through the operator's big data modeling. For example, the verification code SMS sent when a platform registers and logs in can intercept the receiver's user data in real time.
Advantages of Carriers' Big Data Model
与传统模式相比，运营商大数据获客模式，更加精准地把控了市场流量的变化趋势，凭借自身强大的数据库资源，取得了极大的突破性发展：
（1）数据范围广
可以说是全域数据。中国目前就三大运营商覆盖10亿网民用户，可以说覆盖十分全面，可以实现各大行业的需求及所有人群的触达。
（2）数据真实性高
运营商运营商大数据是基于用户的行为轨迹，进行分析洞察用户的潜在需求，然后关联匹配。
（3）时效性好，数据新鲜
直接从运营商一手客源隔天就可以提供捕获的数据。不仅精准而且高效。
（4）成本低，高获客
不得不说获客的成本。运营商运营商大数据只需要几块钱的成本就可以获取到潜在意向的客户线索信息，从而降低成本，精准打击，弯道超车。
（5）安全合规
目前运营商运营商大数据是运营商直接推出的获客方式，在安全合规上没有疑问，可以助力企业高效、低成本、可持续获客。
运营商大数据已经在全国大部分城市提供精准获客服务，运营商大数据精准获客平台在2017年诞生，之后在全国逐步拓展，从教育，房产，招商加盟，企业服务，汽车，金融，医美等全行业领域进行拓客获客。精准化营销推广是将来企业网络营销发展趋势的必然选择。