Five ways for companies to acquire customers, among which how much do you know about the latest operator big data acquisition?
The traditional methods of customer acquisition can be roughly divided into the following types
Ground push: Ground push is the abbreviation of ground promoters, which refers to a marketing and promotion method that targets various ground market resources with streets, colleges and communities as the main components, and conducts on-site publicity. This method is the most common one, but this method has been exposed to illegal and stolen QR codes very few times before, so it is relatively difficult to push at present, and it is also the slowest one.
Telemarketing: Telemarketing refers to the use of telemarketing to attract new customers and contact old customers to determine their intention or whether they can accept orders. Many customers place orders for goods and services, often over the phone. Direct marketers use all major media to provide direct services to potential customers. Newspapers and magazines are filled with advertisements selling books, appliances, vacations and other goods and services that customers can order by calling toll-free numbers.
Advertising promotion: The specific methods of advertising promotion include: using its own media for publicity, using other media for publicity, sending various promotional materials, visiting major advertisers, and organizing social activities to connect with advertisers, etc. The content of advertising promotion generally emphasizes the effectiveness of the advertisements published by this medium by citing some specific examples, and also explains from various angles that the cost of publishing and broadcasting advertisements in this medium is the most favorable and reasonable. Baidu bidding: Baidu promotion is Baidu's first pay-for-effect network promotion method in China. Simple and convenient webpage operations can bring a large number of potential customers to the company, effectively improving the company's popularity and sales. More than 100 million people search for information on Baidu every day. After companies register keywords related to products on Baidu, they will be found by potential customers who actively search for these products. For now, Baidu bidding is relatively effective in acquiring customers, but this method costs more. And not everyone will leave their contact information, which greatly reduces the effect of customer acquisition, and can only be passive customer acquisition.
WeChat official account: The positioning of WeChat official account should start from the enterprise itself or the individual. What products does your enterprise have, what kind of information can be provided by personal self-media, the characteristics of covered users, the scale of the enterprise, etc. need to be considered. , For example, before creating an account, you must first determine the ID, name, avatar and description of the account. These are all determined according to the characteristics of the enterprise, and also need to conform to the user's habits. For example, in terms of name, it needs to conform to the user's search habits and preferences. , so as to increase exposure and attention. The ID also needs to be short and clear to match the name.
In the WeChat public account search, there are such search sorting rules: search keywords > WeChat authentication > registration time > fan interaction. In terms of content positioning, you also need to be clear about the content you can provide. For example, you can provide pre-sales and after-sales, scheduled sales of products, service consultation, etc., or you can provide humorous, professional and technical media information. or current affairs hotspots, etc., you need to have a clear positioning for yourself, and then build your official account, so as to form your own distinctive characteristics.
At present, a newest way of acquiring customers has emerged, which is operator big data. Operator big data is the cooperation between operators and third-party companies to provide assistance to enterprises and individuals.
How Operators Use Big Data to Acquire Customers
The big data of the operator is to capture the visitors who visit the website, app, 400 phone, and fixed line with China Unicom traffic. The captured data is desensitized and encrypted. You need China Unicom's outbound calling system to make a call.
The captured data can be filtered to make the data more accurate. The filter conditions can filter age, region, gender, number of visits, and even mobile phone brands.
Carriers' big data acquisition of customers is a highly efficient and low-cost way to acquire customers. At present, the whole industry can do it. At the same time, the data is encrypted and desensitized, so it is legal and compliant.
With operators' big data and artificial intelligence technology as the core, we focus on providing marketing-related data and technical solutions. We have joined forces with major domestic operators, UnionPay, third-party big data companies and major payment companies to mobile Internet, big data and financial services are the basis for cooperation, and we are dedicated to forging an aircraft carrier that leads China's technology industry to ride the wind and waves and make steady progress. We will also fully open the marketing solutions for small and medium-sized enterprises, and provide Chinese enterprise users with perfect and scientific enterprise marketing solutions.
At present, the main industries where domestic operators' big data can be used to obtain customers:
1. Education industry: such as education improvement, vocational education, education training, K12 education, etc., real-time and accurate customer resource data can be captured through operator big data modeling, such as education-related websites, real-time visitors, and related education vertical APPs Can capture active users, education-related 400 calls, fixed-line calls can capture caller data, caller and called call records. Or related education websites, app new registered users can also capture in real time.
2. Decoration industry: such as new house decoration, second-hand house decoration, villa decoration, commercial decoration, etc., real-time and accurate customer resource data can be captured through operator big data modeling, such as decoration-related websites, real-time visitors, and related decoration verticals The APP can capture active users, 400 calls related to decoration, and the fixed line can capture caller data, caller and called call records. Or related decoration websites, app new registered users can also grab it in real time.
3. Real estate industry: such as new houses, second-hand houses, commercial real estate, tourism real estate, etc., real-time and accurate customer resource data can be captured through operator big data modeling, such as real estate-related websites, real-time visitors can be captured, and relevant real estate vertical apps can Capture active users, real estate-related 400 calls, and fixed-line phones can capture caller data, caller and called call records. Or related real estate websites, app new registered users can also capture in real time.
Automobiles, finance, corporate services, industrial and commercial finance and taxation, lawyers, investment promotion and franchising, and other industries can capture the above-mentioned platforms in real time based on the operator's big data modeling, and obtain real-time accurate and intended customer groups.
How does operator big data obtain accurate customer data resources?
According to the user's online behavior, communication behavior, live user's location, terminal information and consumption information, etc., for users who use 2G, 3G, 4G, and 5G operators' mobile terminal traffic, use modeling to analyze the user's performance in related targets Websites, mobile apps, 400 telephones, and fixed-line Internet access consume much traffic, how much call bills are consumed, what content they browse, etc., and then use user behavior characteristics to screen out accurate and intended customer groups that meet relevant industries, data desensitization, and provide an outbound call system To the relevant enterprises, the relevant enterprises can directly dial to the precise intention customer group through the system, and carry out precise contact, transformation and transaction.