Build a big data hard core organization
Carriers' big data can accurately acquire customers, helping enterprises to acquire customers efficiently
Introduction
Difficult to acquire customers and high costs have always been a major difficulty plaguing all enterprises. Today, when big data is pervasive in obtaining customers, we seem to see all the customers vaguely in front of us, but when we reach out to grab them, we find that there are very few of them. What is the reason? Let our customers become a mirror image.
The main reason is that the grasp of customers is not accurate enough. The number of marketing talents is getting smaller and smaller, and the threshold is getting higher and higher. In addition to understanding marketing, marketing practitioners must better understand the trend of technological development, including mobile marketing and multi-screen marketing, which are currently hot. The cost of network promotion is getting higher and higher. Whether it is the marketing personnel of Party A or Party B, or the middleman, they need to be more service-conscious and master how to choose the right terminal and crowd for dissemination according to different products or advertisements. It cannot be satisfied by traditional marketing at all. For example, as long as customers have browsed the company's website, or even the websites of related industries, they can obtain accurate information and directly reach your intended customers, which greatly improves the accuracy of customers and brings direct benefits It is not to be underestimated!
What is operator big data?
Carrier big data, also known as triple network big data.
Based on the huge user pool and powerful user data system of the three major operators of China Mobile, China Unicom and China Telecom, user information can be obtained through user analysis, positioning, and capture, so as to help enterprises
How can operator big data realize enterprise precision marketing?
1. Locking in customer groups: Quickly lock in intended customers. Advertising expenses are huge, but there is no gain. Enterprises rely too much on advertising to burn money to acquire customers, and have entered the "no money to burn no customers, burn money to bring low-quality customers". Carrier big data can help business owners provide marketing needs. Finally, data mining and artificial intelligence algorithms are used to establish model classification and analysis, conduct encrypted analysis and processing of omni-channel visitors, and desensitize tags to help enterprises target targeted customers.
2. Directly reach customers: One-click trigger directly reaches interested customers. Whether there is always no efficient data channel, the low number of customers and low quality; most of the numbers are just fake numbers, and resources and other problems need to be solved.
Data resources effectively help business owners conduct in-depth communication with customers through WeChat, SMS, outbound calls, etc., obtain more potential and effective information from customers in a timely manner, and trigger direct access to intended customers with one click for precise marketing. Screen potential customers for enterprises and lock target customers , reach precise customers, help companies overcome the problem of high customer acquisition costs, and improve sales performance.
The principle of operator big data customer acquisition?
Compared with the traditional model, operators' big data mainly relies on powerful database resources, and the rules of customer acquisition have also undergone great innovations:
- Relevant companies can specify URLs: real-time crawling of terminal product users and visitors who have browsed relevant URLs and web pages.
- About the company-specific APP: Instantly obtain the terminal product users who have browsed the relevant APP, and apply for registered customers.
- Relevant company-specific 400/fixed telephone instant pick-up dials the terminal product user through the relevant 400/fixed telephone, and enters the outgoing communication record.
- Relevant company-specific short message numbers: immediately intercept terminal products that have received relevant short message numbers.
Precise Marketing Immediately tap customer needs, screen target groups, conduct user portrait modeling and big data modeling analysis, screen out customer resources that may have real needs for products, provide customers with targeted telemarketing, and improve target customers. Contact rate and marketing success rate.
The rapid rise of the industrial Internet should be carried out simultaneously with the digital transformation of enterprises. Big data undoubtedly has huge potential in the industry field. Only by breaking through the bottleneck can enterprises be reborn under the epidemic situation.