In the Internet age, the traffic dilemma has always been a major problem plaguing enterprises. Miscellaneous information, large amount of ineffective investment, and strong commercial marketing color have erected layers of thick barriers between enterprises and customers. It is very important for an enterprise to choose an excellent marketing method. On the contrary, if there is a mistake in the selection, it will undoubtedly consume a lot of resources, and the return is very little known.
Similar to the previous main force of customer acquisition: telephone sales, advertisements, land piles, etc., until now, it is not that they are useless, but the return rate and cost have dissuaded most people.
Acquisition of customers is unstable, time-consuming and labor-intensive, with high initial investment, and the effect cannot be guaranteed. Acquiring customers is naturally not an easy task.
1. Enterprises and big data models rely on each other
Traffic, as an essential element of an enterprise, is closely related to big data and cannot be separated.
Operators have established a diverse and mature business system based on their own business needs.
As of the end of June 2022, the three major operators have a total of 1.7 billion mobile network package users. Among them, China Mobile has 970 million accounts, China Unicom has 320 million accounts, and China Telecom has 384 million accounts. It can be said that operator big data covers all customer groups using mobile phones.
In the Internet age, traffic is king. Holding traffic in hand is one of the unique and biggest advantages that cannot be matched by other fields.
The application range of operator big data is extremely wide, especially in marketing and customer acquisition, which can touch almost all walks of life. For example: finance, education, real estate, decoration, jewelry, beauty, etc., and they all have good customer acquisition effects.
2. The importance of selection in the era of big data
The development of the operation big data industry has also brought new opportunities for the three major operators. Transformation and upgrading based on big data has become a major trend in the industry.
Relying on the network traffic collection and analysis capabilities of big data, it can build a communication link between operators and customers. In the data age, any enterprise that takes traffic as a breakthrough cannot do without the corresponding Data services and platform assistance can accurately and effectively mine users through the accumulation of traffic after big data transformation.
Accurate and comprehensive data, high timeliness, strong controllability, low cost and high conversion. Carrier big data can accurately analyze and output target customer groups, filter high-precision sales leads, and help enterprises acquire customers efficiently.
大数据获客模式的特别之处在于其独特的抓取方式，它突破了传统流量抓取方式，让广告投放更加精准有效，也进一步降低了整体的获客成本，从而为品牌和企业带来更高的投资回报，下面就让我们来一起了解其独特的抓取方式：
有关公司可特定URL:
即时爬取浏览有关URL，网页页面的终端产品用户及访问者。
有关公司特定的APP：
即时获得浏览过有关APP的终端产品用户，申请注册用户。
有关公司特定的400/固定电话：
即时提取拨通过有关400/固定电话的终端产品用户，进出呼出通讯记录。
有关公司特定短消息号：
即时截留接受过有关短消息号的终端产品用户群体。
随着社会信息技术的不断发展，产业环境的优化改造，运营商也在不断发展新的应用场景，在市场需求不断扩大的前提下，运营商大数据也将迎来更广阔的发展空间：对海量业务的数据挖掘、深度融合与应用，打造数据运营、营销、分析、决策于一体的综合能力，从而为企业提供更优质的体验和价值。