Traffic Tips Big Data Mode
In the era of big data, people's information is becoming more and more transparent, and all kinds of data left on the Internet are also an important factor of production for enterprises to carry out marketing. For a long time, the scientific nature of marketing is precisely because of the use of data collection methods in the first-level Internet in natural sciences, rigorously recording, collecting and analyzing various data and daily life behaviors of consumers. The data has penetrated into all walks of life. At this time, we need to use these data accurately to achieve a means of marketing. At the same time, the streaming of data makes marketing actions and goals clear, allowing marketing to speculate and approach the direction of market demand. Let producers and consumers achieve a harmonious exchange. Therefore, there is an inseparable relationship between data and marketing.
Development and Application of Carrier Big Data
Operators have established a diverse and mature business system based on their own business needs.
As of the end of June 2022, the three major operators have a total of 1.7 billion mobile network package users. Among them, China Mobile has 970 million accounts, China Unicom has 320 million accounts, and China Telecom has 384 million accounts. It can be said that operator big data covers all customer groups using mobile phones.
In the Internet age, traffic is king. Holding traffic in hand is one of the unique and biggest advantages that cannot be matched by other fields.
The application range of operator big data is extremely wide, especially in marketing and customer acquisition, which can touch almost all walks of life. For example: finance, education, real estate, decoration, jewelry, beauty, etc., and they all have good customer acquisition effects.
Advantages of Carrier Big Data
Relying on the data resources with great potential of operators, Shufang big data precision marketing system relies on the massive user resources of operators and powerful data processing capabilities. User portraits to achieve efficient and accurate access and reduce customer acquisition costs.
Under the current situation of single Internet data channels, multiple and scattered, data fragmentation, lack of multi-dimensional information, and blurred and chaotic id portraits have become the pain points of various enterprises. With the help of operator data pipelines, operator big data provides enterprises with sophisticated and in-depth integrated data in multiple dimensions and levels.
数据安全合法不涉及隐私、精准定位目标用户群、URL和关键词访问用户群识别、详细的用户画像、五维一趣的画像体系、精准触达目标用户多维度突出优势，则完全可以支撑各行各业的业务需求。
与传统方式相比，运营商大数据主要依靠强大的数据库资源，获客规则也有了极大的创新:
有关公司可特定URL:
即时爬取浏览有关URL，网页页面的终端产品用户及访问者。
有关公司特定的APP：
即时获得浏览过有关APP的终端产品用户，申请注册用户。
有关公司特定的400/固定电话：
即时提取拨通过有关400/固定电话的终端产品用户，进出呼出通讯记录。
有关公司特定短消息号：
即时截留接受过有关短消息号的终端产品用户群体。
运营商大数据获客平台与三大运营商深层次合作，可以为教育，房产，装修，金融，汽车，招商加盟等行业进行精准获客，精准营销。
大数据时代下的企业要敢于拥抱最新的前沿科技，最新的互联网技术，来为自己的企业打开获客营销的新大门，为自己的企业业绩提高更上一层楼！