Why is it difficult to get customers in the accountancy industry? How to take the initiative to find customers, after reading it, hurry up and bookmark it!
As we all know, due to the impact of the epidemic across the country in the past two years, the new crown epidemic can be said to have hit all walks of life hard, and small and medium-sized enterprises are struggling. In the foreign trade industry, due to the obstruction of international logistics and the grounding of flights, many companies are unable to deliver goods, and suppliers and capital chains are almost broken. Industries such as tourism, entertainment, catering, and logistics have also been impacted to varying degrees. The number of closed companies across the country has increased linearly, and accounting companies have been seriously involved. Customer acquisition channels are one of the reasons they have to face.
We all know that the large-scale jadeite markets in China are located in Ruili, Yunnan, Guangzhou, Sihui, Pingzhou, and Jieyang, because they are located close to Myanmar. In addition, with the rapid development of my country's economy and the Chinese people's favor and great demand for jadeite, it has stimulated the rapid development of my country's jadeite field, which has brought us greater economic benefits and has become the key to China's economic development. part.
Now more and more jadeite merchants are engaged in the jadeite industry, so how to open up sales in the Internet era is a problem faced by many merchants. When it comes to this, we need to talk about how to find accurate customers in the jadeite industry?
1. Get customers online
Many accounting companies use websites such as Qichacha, Tianyan, and Qixinbao to inquire about newly registered companies or abnormal accounts. They call to find out the situation. Large companies with their own accountants have nothing to do. If you have already accounted for other companies, then highlight some of your comparative advantages compared with other companies, find ways to open accounts, or check some companies' websites by yourself.
2. Distribute leaflets offline
1. Building sweeping: Take the leaflets and go door to door in commercial buildings, incubators, and entrepreneurial bases to see if there are any newly registered companies or companies that need to be cancelled;
2. Industrial and Commercial Taxation Bureau: Distribute leaflets near the business hall related to industrial and commercial taxation;
3. Referrals from old customers
Referral of old customers: maintain old customers well, introduce new customers through old customer relationships, and give some discounts, such as introducing a new customer to an old customer, and can send several months of account service, etc., which requires the company It is actually maintaining old customers.
4. Carriers use big data to acquire customers
At present, operator big data is a new channel for customer acquisition in recent years. Operator big data can analyze the precise tags that meet the requirements of enterprises based on the behavior attributes of their intended customers, online behavior , chat voice, etc., and establish accurate tags through operator big data. Model, using the desensitized outbound call system to get in touch with customers and achieve precision marketing.
In the past two years, the fiscal and taxation industry has been reshuffled and transformed. Competition is becoming increasingly fierce, and customer acquisition channels are becoming more and more difficult. It is already difficult to maintain the operation of the company if only relying on traditional customer acquisition methods. In terms of customer acquisition, we must keep pace with the times and find other effective methods.
I think in what age we should find the most suitable customer acquisition method for this age. If we can’t keep pace with the times, then we will be limited in the development of the enterprise. The peers have done the promotion and promotion that you haven’t done. Drainage and acquisition of customers means that more customers are pouring in to the peers, and sometimes new ideas determine a new way out.
