Now in any industry, companies cannot do without data as business support, and data is the prerequisite for many behaviors: such as data analysis, data mining, corporate customer acquisition, corporate marketing, and so on. No matter what source of data, such as "Internet terminal Web, software", or mobile terminal "App, H5, and website, etc., it is based on the user's online behavior, communication behavior, registration behavior, etc., to obtain a large number of User data resources. Now it is possible to conduct targeted analysis based on the big data of operators, for different industries, different enterprise businesses and different customer acquisition marketing needs, and efficiently combine various basic data and existing Accurate analysis of data resources, including enterprise precipitation data, etc., and accurately label existing data resources. Data labeling can make customer acquisition marketing easier and more clear. 01》
The current data resources are obtained based on analyzing users' online behavior and communication behavior. Operators are indispensable for any online behavior and communication behavior, and the three major operators have more control over the number of users close to the total population of China. Therefore, regardless of any form of big data, or various forms of data resources, it is based on operator data, such as when browsing the website, when using APP, when making a call, or filling in personal information on the website, APP, and registering the platform. At the time, operator data is used, and data resources are also obtained based on the above platforms and user behaviors.
Carrier big data can be used to accurately label existing data resources. For example, by providing a data resource, the user can be analyzed: whether there is a garage, how much income, whether there is a child, how old is the child, and so on. After obtaining these relevant user information dimensions, practitioners and companies in related industries can verify whether the user has the qualifications to become a potential customer, which can avoid a lot of wasteful and useless marketing and greatly improve the efficiency of customer acquisition.