Unicom Telecom Big Data Outbound Call, Unicom Telecom Big Data Precision Marketing, Unicom Big Data Precision Outbound Call, Unicom Telecom Precision Outbound Call Channel Services. The essence of big data precision marketing is to classify (or grade) policy customers and formulate targeted marketing strategies. Relying on a huge database of one billion on China Unicom's telecom operators and major Internet vendors. Centaline Big Data (V:jycg789)
The essence of Unicom's big data precision marketing is to classify (or grade) policy customers and formulate targeted marketing strategies. Relying on a huge database of one billion on China Unicom's telecom operators and major Internet vendors.
Our wait for precision marketing is nothing more than reducing customer acquisition costs and increasing marketing power.
Through the application of big data technology, we can understand users and differentiated users, and extract user portraits based on demographic characteristics, living habits and consumption behaviors, network behaviors, social behaviors, etc. With user portraits, we can accurately match the customers who need them, in addition to precise planning The approach strategy of the company can also end the following policies:
User seminars: guide product optimization, and even personalize product functions.
Personalized service: personalized recommendation, personalized search, etc.
Business resolution plan: ranking statistics, geographic analysis, career trends, competitive product analysis, etc.
These implementations of precision marketing are also very advantageous.
The advantage of the big data approach is that we can summarize various data sources for rapid analysis, and find more accurate user interest characteristics (user portraits) to support precision marketing.
premise:
1. No one or any online behavior can be separated from the operator;
2. The operator stores each person's online behavior, call behavior, SMS interaction, real-time location and other behaviors;
3. Every behavior reflects the needs of customers;
4. What kind of behavior customers do you want is nothing more than searching and extracting for Tianyan Big Data
Unicom operator big data precision marketing customer acquisition system Zhongyuan Big Data (V:jycg789)