[Shufang Big Data] What is triple network operator big data to accurately acquire customers?
Big data of triple network operators has been an effective means of industry marketing in the past two years. It is mainly based on the operator's end user data and some characteristics of the enterprise to achieve the purpose of accurate customer acquisition and precise marketing. In China, China Mobile, China Unicom and China Telecom have more than 1 billion users. Now, the big data business of triple network operators requires real-name authentication. Every user is a living person, and everyone has complex social relationships and needs. The daily online behavior and call records of these users will be recorded and stored in real time by the operator in the form of big data.
Let's take a look today at why triple network operators can accurately acquire customers with big data?
For example, if you are doing loans, mortgages, personal loans, or corporate loans, you want to use the operator's big data to conduct precise customer acquisition and precise marketing. You can collect a group of websites, webpages, or links that peers or competing products are bidding and promoting; or mobile apps in the vertical field of the loan industry; 400 telephone numbers and landlines of peers and competing products; or keywords related to the loan industry, All of the above can be modeled and analyzed through the big data of the operator, and user data mining, such as capturing the data of visitors who visit the target website every day, obtaining the data of users who register and use the target mobile app, and intercepting and receiving the target 400 calls/fixed calls /Landline customer data, intercepting the data of the intended customer group for searching related keywords. At the same time, dimensions such as region, gender, age, number of website visits, and phone call duration can be limited to accurately locate target customer groups.
As a loan company, as long as customers visit the bidding promotion, no matter whether they leave their contact information or not, it is an accurate customer resource for their company, and they have the opportunity to convert them into intended customers.
Advantages and capabilities of big data for operators:
Carriers are extensive communication networks that generate massive amounts of data every moment. These data include not only the basic information of communication users, but also communication behaviors, social activities, consumption behaviors, location information and other information of communication users. Big data covers the vast majority of citizens. It has unique data integration, continuity and richness unmatched by other industry data. Big data is one of the means of product operation, and the establishment of models is the basis for using big data for product operation.