Nowadays, more and more enterprises are plagued by insufficient customer resource data. Enterprises try their best to obtain customer resources through various channels, but they still cannot meet the needs of customer sources. In addition, although it is the Internet era, the Internet dividend is gradually dissipating, and it is becoming more difficult for companies to acquire customers, and the cost of acquiring customers is also rising. Reducing costs and improving efficiency have also become difficult goals for enterprises.
Although we have now entered the era of big data, many companies still have questions about the ways to acquire customers through big data, for example: Is it really reliable to acquire customers through big data? To discuss this issue, we first need to understand how big data acquires customers.
Advantages of Carrier Big Data Marketing
First, what is big data. Big data is a collection of user data information and comprehensive user data collected on the Internet, and is a valuable information asset in modern society. Big data customer acquisition is the objective analysis and processing of a large amount of enterprise data accumulated by enterprises to improve user profiles. Businesses can provide accurate recommendations based on the needs and personal preferences of customers.
Operators use big data to accurately acquire customers and target customers, and grasp first-hand real-time resources.
It is no exaggeration to say that everyone is a user or potential user of an operator. We are now in the era of mobile Internet, and various mobile phones, computers and smart devices are blooming everywhere. As long as we use Internet devices and communication tools, we cannot do without the support and services of operators for network and communication.
The principle of carrier big data capture
The operator has a powerful cloud computing big data center, which can conduct real-time and accurate data analysis on any website, web page, URL, mobile app, 400 phone number, fixed line, keyword, SMS number and other platforms by establishing a data model, and through the user's comprehensive behavior , and user preferences and other comprehensive user information, etc., to accurately capture and acquire target customer groups, and at the same time filter dimensions such as region, gender, age, occupation, number of visits, length of visit, number of calls, call duration, etc., to target Customer groups are more precisely positioned.
The big data of operators can help the whole industry to carry out accurate customer acquisition and marketing, and can help different industries and enterprises obtain accurate customer groups in real time that match their own, and provide an outbound call system. In related industries, enterprises can directly reach out through the outbound call system Accurate customers, determine intentions, convert and close transactions.
epilogue
Now there are many industries and enterprises that can use big data from operators to acquire customers, such as: education industry (degree improvement, secondary construction, self-examination, etc.), investment promotion industry (food franchise, mechanical equipment franchise, dry cleaner franchise, beauty salon franchise, etc.) etc.), the automobile industry (special vehicles, new cars, second-hand cars, etc.), the corporate service industry (corporate finance and taxation, etc.), the legal consulting industry (lawyers, policy protection, etc.), the financial industry (credit, loan assistance, etc.), Real estate industry (commercial real estate, new houses, second-hand houses, etc.)...