How does the loan industry use operator big data to accurately acquire customers? How to model better?
When it comes to operator big data, I believe everyone is familiar with it. We often say that operator big data includes China Unicom, China Mobile, and China Telecom. However, how to choose these operators and how to choose a model is what enterprises have to do. the problem we are facing.
We know that the customer acquisition principle of big data is modeled and screened by basic attributes + online tags, so how should an effective model be adjusted and optimized?
1. Modeling dimensions of operator big data
1. For users who specify the target URL, there are two types of URLs. One is an unencrypted link starting with http; the other is an encrypted link with https. The traffic of the first-level domain name includes the sum of the traffic of the second and third levels below, so the URL The model must be screened accurately.
2. For the users of the specified app, the model effects of different apps are very different. Even the same app has multiple interfaces, which is where the space for model optimization lies.
3. Specify SMS. To obtain the receiving user of the short message in time, many short signal segments are randomly changed, so you should pay attention to this when looking for a short message model.
4. Designate 400/95 and other landline call data, and dial or dial out 400 calls, such as 400 and landline calls placed on advertising pages such as Baidu Bidding Company and Toutiao.
Second, is the operator's big data compliance legal?
Recently, many people have asked whether the big data of operators is compliant and legal? First of all, the operator’s big data is compliant and legal. All legal third-party companies sign contracts with the operator. At the same time, the data modeled is encrypted and can only be authorized by the customer on the outbound call system.
Some third-party companies, in order to make better profits, sell crawlers and captured information to companies or individuals. This practice violates laws and regulations. By the way, I would like to advise some companies/individuals who are greedy for petty gains to find cooperation Partners must find a reliable company, and don't regret it for some small profits.