Nowadays, the loan industry is facing increasing operating pressure, and customer retention is the key to survival. The traditional strange visits and all the random sales markets can no longer meet their requirements. The integration and change of Internet consumption behavior is reflected in the sales market, which directly affects the establishment and application of advertising promotion strategies.
However, with the continuous expansion of online work, situations such as high promotion costs and low conversion rates have gradually emerged. To cope with such a big environment, the loan industry needs to grasp new sales development trends and find new increments.
As consumers have gradually changed from the earliest offline consumption to Internet consumption, and now to mobile Internet consumption, a huge consumer group is almost entirely oriented by mobile terminals, and more and more companies have begun to focus on "online customer acquisition". "The main body of customer acquisition marketing should quickly shift to the consumer group of mobile terminals.
It is very important for any enterprise to have an accurate customer acquisition marketing method!
A good customer acquisition marketing method can inject a steady stream of fresh blood into an enterprise, thus ensuring the vitality and healthy development of the entire enterprise. The low efficiency of customer acquisition marketing is due to the fact that there are good products but no one buys them.
Once an enterprise has mastered the precise customer acquisition marketing method, then under the premise that the customer acquisition rate can be guaranteed, its intention rate, conversion rate and transaction rate can also be guaranteed. Let me explain to you how big data of operators Empower your business!
01
[The reason why it is difficult to acquire customers]
Traffic is a link that every company must do. The road to financial loan acquisition is extremely difficult, mainly reflected in the following points:
high cost of customer acquisition
Serious data falsification, insufficient supply, reliance on advertising and information flow exposure, inaccurate user positioning, and inconsistency between enterprise products and users have resulted in a situation where the cost of customer acquisition has increased significantly while the conversion rate has not increased but decreased.
The channels for users to receive information are relatively fragmented
In addition to the traditional ways of acquiring customers, there are more and more ways to obtain information on online platforms such as WeChat official accounts, enterprise service accounts, Weibo, and Douyin. The channels for obtaining information are scattered, and the influence of centralized platforms is increasing. smaller.
02
【Accurate Ways to Acquire Customers】
Faced with the above difficulties, how should enterprises accurately acquire customers?
Operator big data has strong cloud computing capabilities. By establishing a data model, user data analysis and user data mining can be performed on the corresponding platforms and tags. The captured user data can be established by establishing a complete user portrait. Customer acquisition needs are different, and accurate industry labels are attached to user data to achieve accurate customer acquisition and precise marketing.
The special feature of the big data customer acquisition model is its unique capture method, which breaks through the traditional traffic capture method, makes advertising more accurate and effective, and further reduces the overall customer acquisition cost, thereby bringing brand and enterprise Higher return on investment.
Relevant companies can specify URLs:
real-time crawling of end product users and visitors who browse relevant URLs, web pages.
About the company-specific APP:
Instantly obtain the terminal product users who have browsed the relevant APP, and apply for registered users.
For company-specific 400/landline telephones:
Instantly retrieve incoming and outgoing communication records for end-product users dialing through relevant 400/landline telephones.
Relevant company-specific short message numbers:
immediately intercept terminal product user groups who have received relevant short message numbers.
03
【Conclusion】
The loan industry acquires customers through the big data of operators, and can also get more traffic and opportunities for realization. After using this platform to accurately connect with customers, the opportunities brought by it are unmatched by traditional offline marketing. Grasp the key traffic and achieve a breakthrough in the customer acquisition model. In the loan industry, operators' big data acquisition of customers is undoubtedly an excellent choice.