In 2020, corporate WeChat has become an important private domain tool and fan operation tool for many brands, merchants, celebrities, and even celebrities. As an official operating tool, corporate WeChat can be said to be an important choice for our private domain traffic and refined operation customers. As a new private domain traffic tool, corporate WeChat has a lot of opportunities. The sooner it is deployed, the more traffic can be seized. At present, brands in various industries such as Perfect Diary, Watsons, and Xibei have begun the fission of corporate WeChat. Today, I will share with you the three fission gameplays of corporate WeChat to ensure that you can understand it right away and grow as you learn it.
1. Enterprise WeChat community fission
Introduction to gameplay: using the community as a carrier, through bait packaging, attract users into the group in the form of posters, and guide users to complete the poster forwarding task through verbal reminders to attract more users.
Activity path:
- Group Live Code
This is the official function of [Group Fission], which can be configured on the PC side [Customer Contact-Configuration-Join Group Chat-New Join Group Chat].
Users can directly enter the group by scanning the group live code, and a new group will be created automatically when the group number reaches the upper limit.
At present, the upper limit of each group live code is 5 groups, and each external group is 200 people, which is equivalent to adding 1,000 people into the group, and the group live code QR code will not expire, which is convenient for offline stores to print materials. - Group task release
You can automatically send a message to new users who join the group through the welcome speech, and you can also use @User, which can be used to publish group tasks and guide new users to complete tasks and receive rewards as required. - The
administrator of the anti-harassment group can set anti-harassment rules. The user can automatically remove the user from the group chat if the message contains keywords/posts webpages/sends small programs/messages longer than N words or N lines/sends N messages for N seconds. And join the blacklist, follow-up to join the group will be kicked again, and there is also a community de-duplication function.
2.
Introduction to enterprise WeChat friends fission gameplay: users scan the code to add enterprise WeChat, enterprise WeChat automatically pushes activity rules and user-specific sharing posters, users can only forward the poster to let others add enterprise WeChat, and the task is completed after reaching a certain number of people. Earn rewards,
Activity path:
Moments/communities see event posters;
users scan the QR code to add corporate WeChat, corporate WeChat automatically sends event rules to get exclusive posters;
users forward posters and invite friends to help themselves;
friends successfully add corporate WeChat to help success ; The
user completes the task and receives the prize.
The advantage of the corporate WeChat friends fission gameplay is that the path is short. For users, only scan the QR code to add the corporate WeChat and share 2 steps, they will have the opportunity to complete the task and receive prizes, and the customer link is short.
Take the most commonly used red envelope activities as examples:
(1) Enterprise WeChat no-threshold red envelope
After adding a friend, enter the mini program, and you can get a no-threshold red envelope.
The red envelope is mainly used to make customers believe that the activity is real. All the red envelopes are WeChat change and the money is sent directly to the account without withdrawal.
(2)
Inviting friends red envelopes Every time a customer invites a friend to receive a red envelope without threshold, one red envelope for inviting friends will be awarded.
Invite one to get one, reduce the difficulty of customer participation, simple and easy to operate, and increase the probability of customers actively sharing and spreading.
(3) Leaderboard red envelopes
As of 12:00 every night, customers on the "Today's List" can get a leaderboard red envelope.
Invite friends to grab the list and stimulate influential customers to accelerate fission.
3. Enterprise WeChat mission fission gameplay.
Activity path:
Moments/communities see event posters.
Users scan the QR code to follow the official account, and the official account pops up the enterprise WeChat QR code.
Add enterprise WeChat and get exclusive posters and event rules copy in the enterprise WeChat dialog box
Users forward posters and invite friends to help themselves.
Friends follow the official account and successfully add corporate WeChat to help
users complete tasks and receive prizes
Note: The
assisted friend must follow the official account and add the company WeChat at the same time to be considered as successful. If you only follow the official account, the system will not add +1 to the assist value, which is equivalent to unsuccessful assistance.
If your help friend only adds the official account without adding the corporate WeChat, the official account will automatically send a message reminder, and the corporate WeChat must be added to be successful.
The advantage of the enterprise WeChat task fission gameplay is that it can achieve dual drainage of the official account and the enterprise WeChat. The disadvantage is that the fission path is long. Adding the official account to the enterprise WeChat will cause user loss. The specific churn rate depends on the potential energy of your product and the number of tasks. It's all related.
That’s it for today’s sharing. To learn about community operations, you can follow a little bit~