Introduction: The Taishan crowdfunding model entered the mainland in October 2018. In the past five years, various modes of play have emerged one after another, but the Taishan crowdfunding model is still active in the market, which also proves that the public has a certain understanding of this kind of model. It is recognized or recognized that a project can be played for so long, first of all it must be that the mechanism is long-lasting, and then talk about the structure of the platform .
The Taishan crowdfunding model has always been referred to as a capital market. There are many ways to play in the market: such as pure deposit methods or currency types: unicorns, zebra crowdfunding, Babel, etc., but usually it ends on a monthly basis. Also known as: crash.
Crowdfunding itself is a good marketing method, and Taishan Crowdfunding is still highly active in the market, which also proves the advantages of this model. Combined with the current private domain e-commerce member retention and value-added, simply put, It is to combine Taishan crowdfunding with e-commerce gameplay to make the model permanent, sustainable, and more reasonable, legal and compliant. Crowdfunding itself is used very well in various industries, such as financial crowdfunding, product crowdfunding, equity crowdfunding , etc.; it is also very straightforward in operation, low threshold, diverse, and very intuitive. So the audience is high.
I define this mode of play as: New Consumption and New Format - Qinshan Crowdfunding E-commerce New Play
- E-commerce product-based, member-based
Taking e-commerce as its essence, you can get points for buying products, and points are the empowerment and value-added of members.
For example: 599 products, buy 599 products to become a member of the platform, enjoy the benefits originally given to members, and at the same time, give the same points/shopping coins. Shopping coins/integrals are used to add value to members: participate in crowdfunding projects on the platform
- Balance in and out - no foam
Using smart contracts and a new model of sharing four in and one out, each period increases by 30% of the sharing quota
How to play:
The first phase of 10,000 shopping coins
The second phase of 13000 shopping coins
The third phase of 16900 shopping coins
The fourth phase of 21970 shopping coins
.....
30% rated increase in each period, keep in and out balance, no pressure, no foam, sustainable!
2. Low threshold - everyone can participate
To participate in crowdfunding, you need to purchase the product first. When you get the product and distribution rights, you can get the shopping currency to participate . You can set the minimum XX points/shopping currency to participate, and the funds come in and out as you go. 7 days is a period, and the principal and income of the first period will be settled at the end of the fourth period.
3. Rebirth Mechanism - Endless Life
When the crowdfunding fails, all the principal ( points/shopping coins) invested in the penultimate phase will be returned immediately; 75% of the crowdfunding amount + 25% of the points will be returned in the penultimate, third, and fourth phases , stop loss combined with rebirth Promote continuous reincarnation, endless life, so that every player has continuous profit opportunities
In the penultimate period, 60% of shopping coins will be refunded and 100% points will be returned
In the penultimate period, 60% of shopping coins will be refunded and 100% points will be returned
In the penultimate period, 60% of the shopping coins will be refunded to 100% of the points
100% shopping currency refund in the penultimate period
(Note: The ratio of 60%-100% can be customized)
The last round of crowdfunding was unsuccessful and restarted from the first round within 7 days (minimum 100 shopping coins, maximum no more than 2% per round)
Everyone who participates needs 2% of the points of the gold standard to be burned as fuel, and 5% of the points are burned for withdrawal
Remarks: The penultimate period 1-4 is considered liquidation, and the first penultimate period will refund 100% of the shopping currency, and the penultimate period, the third and fourth period will refund 60% of the shopping currency
Control panel core:
- Product-oriented, brand-based. Users need to buy products, which is the pure profit of the platform.
- User value-added: points/shopping coins, points and shopping coins can be consumed on the platform, deducted, and participate in crowdfunding.
- Crowdfunding uses points/shopping coins, whether it is successful or not, it will not damage the platform and users. If it succeeds, users still get points/shopping coins. Only static income and dynamic income are money, and the total ratio of static income and dynamic income is controlled. Within 26%, it all comes from the profit of the product, and the positive wave ratio is completely controllable.
1. The static income is 12%, and the income of each contract is 12%. This percentage also needs to be set in the background
2. Dynamic bonus income: 14% (customized according to the current bonus mode) The profit sharing here is supplemented by product profits. To balance the profit ratio in the mall, the profit sharing of the mall can be allocated here.
2. Share rewards
3. Management Award
4. Shareholder dividends
5. Regional agency
30% of each period’s income = static 12%, dynamic reward 14%, and 2% of the platform without any bubbles
To play private domain e-commerce, products are the essence, and users are the cornerstone. Brands and platforms are of course inseparable from models. Without models, platforms cannot be built. Without interesting model mechanisms and fission mechanisms, who will help you promote the platform? You can’t just rely on advertising marketing, right ? The risks of various models and systems are different, and reasonable compliance should be the primary consideration of the platform. The platform needs to try its best to innovate the marketing model ideas. Whether it is the previous listing model / nine-star maker model , business lottery model / universal shopping model / second kill replacement model, or the new model launched every month, it cannot be used as a long-term operation model. Periodic subsidy and promotional marketing means. The model has never been static. Extract the advantages, control the cost, respect the users, the original intention is in hand, and the platform is also there.
This article is original, please indicate the source of the reprint: Li Shuang, software model development . Article editor: missyoyos