Basic understanding of private domain traffic operation

With the rise of the concept of private domain marketing, more and more companies have begun to operate private domains, but not all companies are suitable for private domain operations. Companies start to do it without a complete understanding of private domain operations, often with unsatisfactory results.
1. First of all, we need to know what is the essence of private domain operations?
Its essence is the management of the relationship between the enterprise and the customer. We often hear that "the customer is God". This sentence puts forward the necessity of maintaining a good relationship with the customer. Only when the customer is satisfied will we be satisfied with the product and the company. Satisfied, satisfied customers are the best advertisements.
The maintenance of friendly relations cannot be accomplished overnight. Before selling our products, we must first be friends with customers, let customers know you, and be familiar with your company's brand. Compared with large companies, word of mouth is their best advertisement. , Has a loyal consumer group. Nowadays, small and medium-sized enterprises pay attention to the conversion rate first, use a series of price discounts, sell products first, and then slowly maintain them later, so that they can become regular customers and reduce product profits to gain customers' favor. On the contrary, private domain operation starts from the perspective of customer relationship, and does not need to adopt a series of price reduction measures to provide conversion.
Second, private domain operation is a slow process.
Just like making friends, there is a process from unfamiliar to familiar. Companies need to start from the customer's point of view, talk about topics they are interested in, and let them slowly accept you. This is a delicate job and requires enough patience. This is not like a company doing publicity and promotion, which worked quickly at the time, but was difficult to maintain in the later period, and the life cycle would not be very long. And the customer relationship established with hard work will not be easily lost, and there will always be rewards for the effort.
Don’t think that if you do it today, there will be output tomorrow. Really do a good job of private domain traffic. It is not a short-term benefit you pursue, but a long-term goal. Users may repurchase and become your loyal customers. The best advertisement, and will recommend to friends around you.
3. Private domain traffic is not limited to WeChat
Private domain traffic is not limited to the WeChat of individuals or companies. For example, corporate official accounts, official blogs, offline stores, online users, etc. can all be used as their own traffic. As long as they can be in contact with companies, companies can connect them together. Operate together to form a closed loop of WeChat + public account + online and offline shopping malls, that is, the company's own private domain traffic, and this is the company's own private domain operation.
For your own private domain traffic, the most important thing is to maintain a good relationship with them. Companies need to carry out precise marketing to these users and give them more care. Just like the above, make friends with them and become loyal customers, and the value they create will be greater.
4. Brand is the best private domain traffic pool.
For some familiar brands, there is no need to do private domain operations. We should have almost never seen brands such as KFC, Starbucks, and Haidilao do their own private domain operations. It should be related to their industry and user population, and more importantly, because these brands themselves are strong enough to be household names, they have their own private domain traffic. When a brand establishes a strong trust relationship with customers, the brand is exclusive, and customers will give priority to them when choosing.
To truly do a good brand is to connect all users. When the brand is deeply rooted in the hearts of the people, its own private domain traffic pool is formed. Keep in touch with users, get their feedback on the company’s products and make improvements. This can effectively reduce marketing costs, avoid the loss of old customers, and the brand loyalty of new users brought by old customers will be relatively higher. When companies have enough private domain traffic, they will not lack exposure. So companies are speeding up brand building, and don't forget to do a good job in customer relationship management.
5. Product is the prerequisite for good operation.
Our ultimate goal is to sell our products or services. No matter what type of product, the most important thing is to be attractive enough to make users pay for you, except for the product itself. In addition, some strong endorsements, celebrity endorsements, etc. will affect the conversion rate of the product. If the product is not good, no matter how much traffic there is, there will be no good conversion and repurchase.
6. Professional operation staff
A community without continuous output of content will eventually become a customer service group. The group owners and managers in the group will become customer service answering questions. Operators need to continuously provide high-quality content in the community to resonate and guide users. User communication, to achieve the purpose of two-way output, do a good job in the retention and conversion of the community.
The sales conversion of private domain traffic is built on the basis of customer trust, high-quality products, and effective services. Therefore, companies need to find their own direction. Whether you are suitable for private domain operation, what kind of operation method is the most appropriate, after adding friends, the follow-up operation is the key