Most malls on the market will use "daily activity" as an indicator to measure the retention of users in the operating system. This includes what we call "retention" users. Generally speaking, retained users have a certain degree of product loyalty. The value it brings is much higher than the value that new users bring to the product. Most of the time, new users are just "new". They are too fresh and may leave. Users at this stage may not necessarily be converted into retained users. Therefore, their value is difficult to judge.
A statistical indicator in the retained amount can make the product investment better realized on this basis. Therefore, for the user operation system, expanding and increasing the retained amount is an indispensable link.
The user operation system supports multi-scenario and multi-dimensional real-time user behavior analysis to help merchant users operate the management system. From the perspective of the store, it can be understood as a process from product input to conversion. After you put in a certain amount of resources, you can change this resource through various forms, thereby increasing its own value, and finally present it to the public through some forms of output.
It takes a relatively long
period to judge whether a user is a retained user . During this period, if the user is active, it can be judged as a retained customer. For example, it can log in continuously every day, or interact with friends during this period, post content, and so on.
1. Expanding capacity
Take our most commonly used Tencent QQ as an example. QQ has multiple community sections such as Qzone, QQ groups, and interest tribes, and continues to expand. At this time, the QQ capacity is continuously expanding. Can store as much traffic as possible.
When you feel that the community function is not enough to accommodate or attract enough traffic, you can open a new community section. In the most easy-to-understand way, it is to spread the net and catch more fish. There is always a community section and a user interface. The time is sticky. Only these sticky and active users can be called retained users and can be used as converted traffic. Only the traffic that is converted can be called effective traffic, and only when it becomes effective traffic can it help users to operate the system to achieve an active effect.
2. Increase retention.
How to attract new users mainly lies in the early operation and promotion of the user operation system, but the main task of how to retain users lies on the product side. If a product itself is not too hard, without a good product experience, and unable to output value feeling, then no matter how good the user operation system or operation is, the long-term development of the product cannot be guaranteed.
The user experience of the product is divided into many aspects. At the beginning, a novice guide and a series of tutorials should be done. Through the product packaging, functional highlights, and UI interaction design, users should be interested in the product. Certainly dependent.
When we uninstall a computer software, we often have some pop-up questionnaires, from which we can learn the reasons why the user chose to leave. Only by knowing the problem from the user can we better understand the user's needs and continuously optimize the product. Finding the problem is the first priority, and solving the problem is the most important.
With the rapid changes in the technological society, more and more people are sharing the pie on traffic, and the cost of keeping users on their own platforms is getting higher and higher, and traffic dividends are gone. If you want to increase the retention of the user operating system, you need to start from multiple angles, not just a few sentences of copywriting, two events can have. Thinking what users think is the unbeatable trump card.
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Original Title: How to Make Private Domain Traffic User Operation System More Active
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