Enterprise WeChat is developing rapidly, and more and more companies are aware of the role of enterprise WeChat in office. Currently, WeChat has served more than 2.5 million companies, has 60 million users, and covers more than 50 industries. Among them, 80% of China's top 500 companies have opened WeChat Enterprise Edition, and more than 4.7 million systems are connected to WeChat companies every day.
At present, corporate WeChat has covered more than 50 industries including retail, education, finance, manufacturing, the Internet, and healthcare, and is continuing to export smart solutions to all walks of life. More and more companies are using corporate WeChat to operate private domains. With the promotion of corporate WeChat, Tencent officially launched a video account. As a function of WeChat, companies should integrate the video account with corporate WeChat. So as to serve our vast customer base.
1. What are the advantages of the video number?
1. The traffic base is large, backed by WeChat’s 1 billion daily activities, and the entrance is under Moments. There are 800 million clicks on Moments every day. The video number also has a small red dot, prompting you to click in and take a look
. 2. Stay away Wechat is recent. Wechat’s traffic has always been valuable traffic, but there is no compliant system in Wechat to give you a recommendation function. Now that the video number is here, you can produce content in compliance to get recommendations from the system. Get WeChat traffic directly.
3. At present, you can also register a public account link, which is undoubtedly very good for content creators. The content of our public account is more difficult to spread. It is easier to get out of the circle through the short content of the video account, and many people think that it can be done later. Directly link the mini program. Recently, WeChat has launched a WeChat store. It is estimated that there is a suspicion of directly doing e-commerce in the later stage
. 4. Social attributes, the social attributes of the video account are stronger, and friends’ likes can recommend your video. Give it to your friends, and then you can also actively share the video to your circle of friends and communities.
2. Algorithm of video number
In the video account, more recommended relationships are acquaintance relationships, a bit like an unknown small noodle restaurant in the old city. It may not be well-known when it opens, but it can be passed word of mouth (like) to become a holy place for punching cards.
The logic of the "video number" is more like WeChat's "take a look". Whoever likes it will have a chance to see it; if it is liked by multiple mutual friends, the probability of seeing it will be higher. In other words, it is your friends who are helping you "screen" the videos they like, and you are also helping your friends to "screen" the videos.
In other words, if you post a video, your friend will like it, and it will be posted to his friend, and his friend will like it after watching it, and then continue to tweet it, and finally it becomes a hit.
The video ranking algorithm comes from weights, and serious violations will be downgraded. This is roughly the same as the algorithms such as Douyin and Toutiao.
We often say that "content is king", but for a platform, only good content is not enough, but also good matching efficiency. Users will pay for this experience.
In addition to matching popular keywords with copywriting, video number drainage can also expand the exposure area by sharing it with friends, communities, and circle of friends. You can also try to cooperate with the promotion alliance crowd to get more exposure opportunities.
3. How can the video account promote private domain traffic?
1. Video number drainage
In addition to matching popular keywords with copywriting , video number drainage can expand the exposure area by sharing it with friends, communities, and circle of friends. You can also try to cooperate with the promotion alliance crowd to get more exposure opportunities.
2. In addition to draining traffic from your own account, you can also try to cooperate with other well-known industry players to
let him promote your video account information in his own video account dynamics, or use his own account information in the form of forwarding. The number of fans and exposure will lead to your video account, WeChat account, and official account.
3. Community and WeChat monetization methods The
video account can carry personal WeChat information, which means that the traffic of the video account can be directed to your personal account and become your private domain traffic.
If you try to start teaching in vertical fields, you can post the courses in the community and circle of friends. These people who become your fans because of your professionalism have higher purchasing power for such products than public domain traffic.
4. The official account
can be used to monetize the traffic. The video account can carry the hyperlink of the official account, and the traffic of the video account can be imported into your official account. When the number of followers of your official account increases, you can sell classes, rewards, and receive The form of advertisement is realized by public account.
5. Other ways to monetize
At the same time, you can also undertake the advertising and drainage tasks of other video account owners, and when your account reaches a certain volume, the direct selling price will not be too low.
Finally, talk about the weight of the video number and the factors that affect the weight: originality, content verticality, high release frequency, completion rate, likes, and comments.
4. How does the video number connect to the corporate WeChat?
After talking about the role of so many video accounts, we can use the video account to set up a stage for performances and use corporate WeChat to sell tickets into the auditorium.
There are some methods we can use:
1. Combine the content of the video account: content sharing and fission
1. High-quality drainage content, publishing video content
2. The link below the video number guides users to add enterprise WeChat (or private account guide and enterprise WeChat)
3. Enterprise WeChat guides users to follow, like, and forward
4. Lower-level users continue to add corporate WeChat to follow, like, and forward
Video number live broadcast: lottery sharing fission
Step 1: The anchor initiates a lottery draw in the live room
Step 2: Guide the user to forward the live room to Moments (can be equipped with recommended words)
Step 3: After winning the prize, use the screenshot to redeem the prize
Enterprise WeChat group fission
Step 1: Scan the QR code to enter the group
Step 2: Welcome to the group to guide the user to forward the poster and copy to the circle of friends
Step 3: After completing the forwarding, use the screenshot to redeem the reward
Step 4: New user enters the group , Continuous forwarding fission
Summary: After the video account is opened, the monetization methods will only become more and more diversified, but not every method is suitable for you. Video accounts are a huge traffic pool, and the way to make money is worth exploring in detail.
To sum up, ordinary entrepreneurs seize the video account and harvest a wave of traffic at a low cost, so why not do it. Big V and organizations can use the video account to lock users firmly, increase the stickiness of fans, and thus realize the cash. Enterprises should use the video account to operate private domains more scientifically.